Decisions “Do something with your luck”: What German news brands are doing right German news brands grew audience 13% year-over-year in April, while US brands fell more than 17% - but why? bySelma Stern4 June, 2026
Inspirations Steal this strategy: examples of publishers building relationships with readers (and how to replicate them) byMadeleine White1 June, 2026
Inspirations Toilet paper, wine, cars, and what they teach us about subscription: episode 6 byMaxime Moné28 May, 2026
Inspirations Fewer articles, more value: Le Nouvel Obs’ transformation to reconnect with its readers byMarion Wyss27 May, 2026
Inspirations From Melbourne to London: how Broadsheet is scaling culture and reader revenue byMadeleine White21 May, 2026
Decisions The New York Times is becoming subscription infrastructure for other publishers byJohn Rahim18 May, 2026
Inspirations Steal this strategy: 4 membership models succeeding for publishers (and how to learn from them) byMadeleine White11 May, 2026
The first 100 days: why most of what we call retention is really just micro-conversions (again): episode 5 byMaxime Moné
Operations Stern+: How one of Germany’s biggest magazine brands rebuilt a subscription business from scratch byJohn Rahim21 April, 2026
Inspirations How to use a “Customer Rail” to drive retention and habit formation, just like The Times How a simple banner within the homepage helps to drive subscriber engagement and form habits byMadeleine White15 April, 2026
Inspirations The subscription pricing page we’ve all built at least once: episode 4 byMaxime Moné13 April, 2026
Inspirations Beyond borders and between the lines: How swissinfo.ch engages a global audience in 10 languages byMadeleine White7 April, 2026
Inspirations Owning the community and gamifying loyalty: Inside Milenio’s engagement strategies byMadeleine White1 April, 2026
Decisions Navigating subscriptions in Germany: topics, formats and willingness to pay byPia Carron30 March, 2026
Inspirations Why the best subscription businesses don’t try to sell on day 1: episode 3 byMaxime Moné
Inspirations The Audiencers’ Festival Hamburg 2026: presentation slides Slides from our Festival focused on relationship-building, an essential strategy for publishers to thrive in 2026 and beyond! byMadeleine White12 March, 2026
Inspirations How The Kyiv Independent is growing membership through relationship-building byMadeleine White11 March, 2026
Inspirations Winning the young ones: how NTM grew its under-25 subscriber base by 500% byMadeleine White10 March, 2026
Decisions Darwin CX and Poool unite to build end-to-end subscription platform for publishers byMadeleine White4 March, 2026
Inspirations Behind The Guardian’s record-breaking US End of Year campaign byMadeleine White28 February, 2026
Operations What’s free, what’s paid, and why it’s really an engagement trade-off: episode 2 byMaxime Moné
Inspirations Minor tweaks make all the difference: lessons on breaking the subscription plateau from Forum Communications byMadeleine White
Operations Improve how you communicate with colleagues: an AI method tested by researchers byKhalil A. Cassimally
Decisions The state of play: What WAN-IFRA’s Trends Outlook 2026 says for your subscription model byMadeleine White
Decisions Alignment as an extreme sport: 5 things effective subscriptions leaders do bySelma Stern13 January, 2026
Operations 7 ways media can build a practical, empowering data culture byKhalil A. Cassimally12 December, 2025
Decisions Subscription Lock-In: Deconstructing Netflix’s “Stranger Things” Strategy byDavide Liverino12 December, 2025
Decisions Why it’s time to update your subscription management system to accommodate consumer trends What should you do before changing your subscription management platform and what you need to consider when choosing? byMorten Jørgensen Stald11 December, 2025
Inspirations When is a subscriber more than a subscriber? How Condé Nast is evolving its audience strategy with membership byMadeleine White8 December, 2025
Decisions Where publishers should be heading in 2026: the HERO framework byMadeleine White3 December, 2025
Inspirations The power of puzzles: How The New Yorker approached a games paywall byLindsay Ederheimer2 December, 2025
Operations How NYT Wirecutter shipped a personalized newsletter in 4 weeks byAnil Chitrapu25 November, 2025
Inspirations Easy cancellation is the new retention strategy: How Nat Geo Kids uses transparency to win beyond save rates byMadeleine White24 November, 2025
Inspirations The Washington Post: how and why we built “Ask The Post AI” byJason Langsner21 November, 2025
Decisions The media industry’s 5 toxic obsessions: no.2 refusing to interact with audiences byMarion Wyss21 November, 2025
Inspirations 5 ideas of article formats where form follows function byMadeleine White17 November, 2025
Operations How to stop subscription revenue leaks: technical and strategic solutions byAli Mahmood11 November, 2025