Guide: how to segment audiences for a dynamic paywall
A deep dive into the many ways that you could segment your audience in a dynamic paywall model
What’s free, what’s paid, and why it’s really an engagement trade-off: episode 2
Let's look into one of the most consequential product decisions in the media industry: "What's free and what's paid?"
How to build a referral program that drives subscription growth
Lennart Schneider, interviews Stefan Bader, CEO and Co-founder of Cello, to discuss how to build a referral program that ensures sustained growth.
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How DER SPIEGEL uses its engagement score: our key use cases
How DER SPIEGEL applies their engagement score, & why a one size fits all approach to a diverse audience is inefficient for sustainable revenue growth.
