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Contexte revised subscription offers Contexte revised subscription offers
  • Inspirations

More clarity, more value: how Contexte overhauled their subscription offer

In early 2025, Contexte revised their subscription offer, aiming to provide more clarity and more value. Sacha Cayre, CMO, takes us behind the scenes
byMarion Wyss
Reuters AB testing Reuters AB testing
  • Inspirations

5 essentials when A/B testing from Reuters’ newsletter team

A/B testing is a cornerstone of audience strategy, but it doesn't have to be complicated! Here's how to do it well.
byElaine Piniat
The ultimate list of reader revenue case studies The ultimate list of reader revenue case studies
  • Inspirations

The ultimate case study list to inspire your reader revenue model

All articles on The Audiencers from publishers around the world, organized by reader revenue topic
byMadeleine White
The Globe and Mail The Globe and Mail
  • Inspirations

Audience, engagement and community at The Globe and Mail

Live Q&As with journalists, call-outs and reader-led content - how The Globe and Mail is developing a loyal community
byMadeleine White
The Audiencers' Festival London Poool The Audiencers' Festival London Poool
  • Inspirations

The Audiencers’ Festival London 2025

We're back for our third Festival in London this June 24th, with speakers from BILDplus, Business Insider, Axios, BBC and more!
byMadeleine White
  • Inspirations

Contextual paywalls on ELLE.fr increase conversion rates by 20%

How adapting the paywall to a reader's context with Poool has enabled the women's magazine ELLE to boost conversion rates.
byMarion Wyss
Le Parisien onboarding Le Parisien onboarding
  • Inspirations

Le Parisien launches on-site onboarding journey for new subscribers

Le Parisien has built a new on-site onboarding journey with with Poool, leading subscribers through 4 steps to optimize for retention
byMadeleine White
  • Inspirations

Testing and optimizing our subscription offers page at Le Monde

Le Monde's team share how, after 8 months of A/B testing & several iterations, they've launched a new subscriptions offers page & conversion funnel.
byMarion Wyss
Membership at The Kyiv Independent Membership at The Kyiv Independent
  • Inspirations

Inside The Kyiv Independent’s membership model

With 70% of revenue coming directly from reader support after just 3 years of existence, The Kyiv Independent's membership model is an inspiring one!
byMadeleine White
  • Inspirations

Inside the FT’s AI-Powered Story Finding

This article is co-written by Katie Koschland and Liz Lohn. AI is a divisive topic. Whatever your take is — from…
byLiz Lohn

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