Home Decisions

Decisions

Def. To facilitate and inform your decision making when it comes to audience strategies, making it clear which path you need to take to succeed in your job, achieve your business goals and impress your board of directors.

113 posts

Decisions

Knowing the value of our users: Ringier combines revenue from readers and advertising to calculate holistic Customer Lifetime Value

For the first time, Ringier has the hard data to prove that investing heavily in deep, direct user relationships is entirely worth the effort.

byMadeleine White

Decisions

Navigating the community era: key takeaways from the 2026 Future Newsrooms Study

How newsrooms can adapt to the new community era, based on FT Strategies' first Future Newsrooms Study

byMadeleine White

Decisions

“Do something with your luck”: What German news brands are doing right

German news brands grew audience 13% year-over-year in April, while US brands fell more than 17% - but why?

bySelma Stern

Decisions

The New York Times is becoming subscription infrastructure for other publishers

What FIPP's latest data reveals about who is winning the subscription race, and why (with NYT providing the infastructure)

byJohn Rahim

Decisions

Amedia ignored older subscribers to attract younger ones

An editorial team becomes an expert in satisfying the audience that shapes its metrics. Amedia understood this.

byMadeleine White

Decisions

The reader who left your article early might be your most engaged user

Engagement isn’t a single metric to optimize — it reflects different reader needs and moments, where the same behavior can signal success or friction depending on context

byRegula Marti