The Economist’s push to get closer to readers with audio- and video-only subscription
How The Economist has spent the last few years developing products and offers that foster deeper, more human relationships with readers
Decisions
Def. To facilitate and inform your decision making when it comes to audience strategies, making it clear which path you need to take to succeed in your job, achieve your business goals and impress your board of directors.
118 posts
Designing a more accurate subscription funnel for news media
Lennart maps the different stages a subscriber can move through over the course of their lifecycle in a revised funnel
The Publishers’ Tech Stack Study: findings from the 2026 survey
Which tools do French news publishers actually use to produce, distribute and monetise their digital content? And how do they rate these tools?
What the F Are You Doing? Why frequency is the metric that matters in the AI era
Why the "F" in RFV is the metric that survives the AI era, and how you can develop it
The Washington Post tests flexible access models, addressing the gap between willingness to pay and willingness to commit
WP's shift towards a broader monetisation strategy centered on flexible access, shifting the way value is captured
Knowing the value of our users: Ringier combines revenue from readers and advertising to calculate holistic Customer Lifetime Value
For the first time, Ringier has the hard data to prove that investing heavily in deep, direct user relationships is entirely worth the effort.
Navigating the community era: key takeaways from the 2026 Future Newsrooms Study
How newsrooms can adapt to the new community era, based on FT Strategies' first Future Newsrooms Study
“Do something with your luck”: What German news brands are doing right
German news brands grew audience 13% year-over-year in April, while US brands fell more than 17% - but why?
The New York Times is becoming subscription infrastructure for other publishers
What FIPP's latest data reveals about who is winning the subscription race, and why (with NYT providing the infastructure)
Why I don’t care about your newsletter open rates
There's no such thing as a "good" open rate, but you shouldn't stop tracking this metric