Why retention is more important than acquisition
Retention costs less than acquisition and brings in more revenue... it's a no brainer!
Decisions
Def. To facilitate and inform your decision making when it comes to audience strategies, making it clear which path you need to take to succeed in your job, achieve your business goals and impress your board of directors.
119 posts
Bypassing paywalls: The need-to-know for digital publishers
How can you avoid users bypassing your paywall? Is bypassing really as bad as it appears? And what else do digital publishers need to consider?
Brand Marketing vs Brand Publishing: what’s the difference?
Brand publishing is the new marking, but what's actually the difference? Which is the best strategy for your site?
Welcome to the Jungle, from brand to publisher
Looking deeper at Welcome to the Jungle's brand publishing model through Guillermo Carreras-Candi, Head of Strategy, a great example of how to do this strategy right.
How to build a subscription product from 0, with Quested Consulting
The reverse-pyramid, product-building steps to take, as recommended by expert consultant, Alastair Lewis
The 4 essentials for brands to turn content into business
Engagement, data collecation, personalization & sales activation - the 4 vital strategies to consider for success as a brand publisher
Registration walls: how brand publishers are turning content into business
Collect first-party data, develop deeper relationships with users and increase revenue by integrating a registration wall into your brand's content
The New York Times dynamic paywall model, analyzed
Registration as a soft conversion step, developing numerous levers for value creation and not worrying too much about bypassing are just some of the strategies you can apply to your own digital model.
Forget focusing on paywall types, it’s time to put your audience first
Instead of trying to find the ‘best paywall model’, look at your audience, segment them into engagement groups and present each group with an adapted journey that’s most likely to convert them into a subscriber in the future.