Digital Monetization Consultant and specialist in digital journalism & new business models, Pepe Cerezo has more than 15 years experience in the industry. Previously head of research & digital strategy at Prisa, he now works with Blue Engine Collaborative, WAN-IFRA and has authored multiple books, including the latest release, Deconstructing the media: How to adapt communication companies to the digital environment (available to purchase now).
We have always maintained that digital transformation is a multifaceted and constantly changing phenomenon that must cover all areas and people in an organization. But, it also has to be an end in itself, one that serves to rethink the role of print and, at the same time, helps to improve digital processes, diversifying revenue streams for sustainable growth.
