Why you should (strongly) consider brand publishing
I've lost count of the number of brands looking to launch a media...but what do they hope to achieve?
Decisions
Def. To facilitate and inform your decision making when it comes to audience strategies, making it clear which path you need to take to succeed in your job, achieve your business goals and impress your board of directors.
113 posts
Managing editorial production: giving an objective to each content
What is my content actually seeking to achieve? With 50 pieces of content produced each day across 14 sections, Elodie's team at Unify's women's brands need to make each content worth publishing
Increase subscription conversion rates by 46% through optimizing each of these smaller steps by just 10%
Making small improvements on each step of the funnel will have a cumulatively greater impact on conversion rates than solely tracking and optimizing the performance of the paywall alone. Let's dive in Poool's exclusive framework.
1 subscriber or 48,000 page views? The question that should be on every journalist’s mind and why metrics matter
Metrics matter when it comes to subscription models, and Neiman Lab outlines two that should be at the forefront of every journalist's mind.
Why retention is more important than acquisition
Retention costs less than acquisition and brings in more revenue... it's a no brainer!
Bypassing paywalls: The need-to-know for digital publishers
How can you avoid users bypassing your paywall? Is bypassing really as bad as it appears? And what else do digital publishers need to consider?
Brand Marketing vs Brand Publishing: what’s the difference?
Brand publishing is the new marking, but what's actually the difference? Which is the best strategy for your site?
Welcome to the Jungle, from brand to publisher
Looking deeper at Welcome to the Jungle's brand publishing model through Guillermo Carreras-Candi, Head of Strategy, a great example of how to do this strategy right.
How to build a subscription product from 0, with Quested Consulting
The reverse-pyramid, product-building steps to take, as recommended by expert consultant, Alastair Lewis
The 4 essentials for brands to turn content into business
Engagement, data collecation, personalization & sales activation - the 4 vital strategies to consider for success as a brand publisher