Ask the experts: how can you make newsletters valuable in a reader revenue model?
Newsletter best practices from industry experts to ensure your newsletter supports your reader revenue strategy
Decisions
Def. To facilitate and inform your decision making when it comes to audience strategies, making it clear which path you need to take to succeed in your job, achieve your business goals and impress your board of directors.
116 posts
“Subscription growth continues, but there’s a realization that readers need to see value” insights from Media Moments 2022
2022 saw publishers working to convince customers they’re worth the money. From content bundles to exclusive newsletters and podcasts, the subscription market is having to evolve.
Why people don’t pay for news: findings from a study and lessons for publishers
Price, access to free content, commitment & technical issues were the 4 qualitative reasons why people don't pay for news
Why you should (strongly) consider brand publishing
I've lost count of the number of brands looking to launch a media...but what do they hope to achieve?
Managing editorial production: giving an objective to each content
What is my content actually seeking to achieve? With 50 pieces of content produced each day across 14 sections, Elodie's team at Unify's women's brands need to make each content worth publishing
Increase subscription conversion rates by 46% through optimizing each of these smaller steps by just 10%
Making small improvements on each step of the funnel will have a cumulatively greater impact on conversion rates than solely tracking and optimizing the performance of the paywall alone. Let's dive in Poool's exclusive framework.
1 subscriber or 48,000 page views? The question that should be on every journalist’s mind and why metrics matter
Metrics matter when it comes to subscription models, and Neiman Lab outlines two that should be at the forefront of every journalist's mind.
Why retention is more important than acquisition
Retention costs less than acquisition and brings in more revenue... it's a no brainer!
Bypassing paywalls: The need-to-know for digital publishers
How can you avoid users bypassing your paywall? Is bypassing really as bad as it appears? And what else do digital publishers need to consider?
Brand Marketing vs Brand Publishing: what’s the difference?
Brand publishing is the new marking, but what's actually the difference? Which is the best strategy for your site?