The concept of Engagement Economics: connecting engagement to commercial outcomes
How can you put engagement into increasing ARPU throughout the funnel towards recurring, premium subscribers?
Decisions
Def. To facilitate and inform your decision making when it comes to audience strategies, making it clear which path you need to take to succeed in your job, achieve your business goals and impress your board of directors.
119 posts
Benchmarking Digital Subscriptions: An improved framework based on subscriptions per 1,000 visits
Markus Schöburl presents how digital reach and number of visits can be combined to better benchmark the success of digital publishers' subscription mode
Digital transformation means managerial transformation
Digital transformation is a multifaceted and constantly changing phenomenon that must cover all areas and people in an organization. Pepe shares how.
Ask the experts: how can you make newsletters valuable in a reader revenue model?
Newsletter best practices from industry experts to ensure your newsletter supports your reader revenue strategy
“Subscription growth continues, but there’s a realization that readers need to see value” insights from Media Moments 2022
2022 saw publishers working to convince customers they’re worth the money. From content bundles to exclusive newsletters and podcasts, the subscription market is having to evolve.
Why people don’t pay for news: findings from a study and lessons for publishers
Price, access to free content, commitment & technical issues were the 4 qualitative reasons why people don't pay for news
Why you should (strongly) consider brand publishing
I've lost count of the number of brands looking to launch a media...but what do they hope to achieve?
Managing editorial production: giving an objective to each content
What is my content actually seeking to achieve? With 50 pieces of content produced each day across 14 sections, Elodie's team at Unify's women's brands need to make each content worth publishing
Increase subscription conversion rates by 46% through optimizing each of these smaller steps by just 10%
Making small improvements on each step of the funnel will have a cumulatively greater impact on conversion rates than solely tracking and optimizing the performance of the paywall alone. Let's dive in Poool's exclusive framework.
1 subscriber or 48,000 page views? The question that should be on every journalist’s mind and why metrics matter
Metrics matter when it comes to subscription models, and Neiman Lab outlines two that should be at the forefront of every journalist's mind.