Managing editorial production: giving an objective to each content

Elodie Mandel is head of Unify group’s 3 women's brands: AuFeminin, Parole de Mamans and Beauté Test.

What actually is the purpose of my content? It’s a question I ask myself every time I write an article, create a video, slide show, or any content for that matter.

This piece has been written by Elodie Mandel

Currently Head of Unify Group's 'feminin' brands (aufeminin, beauté test, parole de mamans), Elodie has 15 years of experience in the content producing industry including working with Plurielles.fr (TF1), Closer.fr (Mondadori) and Gala.fr (Prisma Media). Elodie is particularly interested in publisher's development towards focussing on reader revenue and brand diversification. Her specialities include coordinating editorial teams, SEO, audience acquisition, brand content & managing P&L.

All articles written by Elodie Mandel