Behind The Guardian’s record-breaking US End of Year campaign
We discover the strategy behind The Guardian's 2025 marketing campaign that led to $3.1 million in donations
Editorial work and products
How editorial teams are engaging, converting and retaining their audiences online, analyzed by the experts at The Audiencers, the go-to community for publishing professionals.
70 posts
Profitable by 2026: the business logic behind Le Monde in English
The Director of Diversification at Le Monde shares how far Le Monde in English has come and why it's not as simple as 'just' translating.
The Mill Media’s Simple Bet: Readers Pay for Quality
What does an "overwhelmingly reader-driven" revenue strategy means for The Mill Media's business?
5 ideas of article formats where form follows function
How can we make text-heavy article formats more useful? Let's look at some examples of articles where form follows function.
The homepage isn’t dead, it just stopped being a page
A publisher's homepage is no longer about one screen. It’s about shared intent that runs through the entire product experience.
Launching a weekday audio news briefing with AI at CT Insider
We speak to Ellie Miller & Derrick Ho on the strategy and processes behind this AI audio briefing project.
The Economist’s Substack experiment: building a newsletter product off-platform
In a strategic move to engage new audiences, The Economist has launched its data journalism newsletter, “Off the Charts,” on Substack.
unfolded.news – rethinking the content architecture of news websites
With a light editorial architecture, unfolded.news helps readers follow stories as they evolve over time, giving more space to context & making better use of the digital archive.
3,360 new subscribers in a month: Télérama’s new streaming guide product pays off
‘Watch more, search less’: with its Platforms guide, Télérama aims to transform streaming evenings into genuine cultural events.
Doing User Needs right: The Bureau of Investigative Journalism share their secrets
Oliver Kemp, TBIJ’s Audience Editor, shares insights on rolling out user needs at The Audiencers' Festival London 2025.