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Hamburg Festival Hamburg Festival
  • Inspirations

The Audiencers’ Festival Hamburg 2026: presentation slides

Slides from our Festival focused on relationship-building, an essential strategy for publishers to thrive in 2026 and beyond!
byMadeleine White
12 March, 2026
The Kyiv Independent The Kyiv Independent
  • Inspirations

How The Kyiv Independent is growing membership through relationship-building

byMadeleine White
11 March, 2026
NTM young subscription NTM young subscription
  • Inspirations

Winning the young ones: how NTM grew its under-25 subscriber base by 500%

byMadeleine White
10 March, 2026
Poool x Darwin Poool x Darwin
  • Decisions

Darwin CX and Poool unite to build end-to-end subscription platform for publishers

byMadeleine White
4 March, 2026
The Guardian The Guardian
  • Inspirations

Behind The Guardian’s record-breaking US End of Year campaign

byMadeleine White
28 February, 2026
paywalls and SEO in the AI era paywalls and SEO in the AI era
  • Decisions

Paywalls & SEO in the AI era

byMarion Wyss
26 February, 2026
Paywalls - The 6 levels of sophistication we identified Paywalls - The 6 levels of sophistication we identified
  • Operations

What’s free, what’s paid, and why it’s really an engagement trade-off: episode 2

byMaxime Moné
26 February, 2026
Forum communications Forum communications
  • Inspirations

Minor tweaks make all the difference: lessons on breaking the subscription plateau from Forum Communications

byMadeleine White
24 February, 2026
100 subscription businesses 100 subscription businesses

100 subscription business, 15 industries, 1 moodboard: episode 1

byMaxime Moné

Building resilience with registration

byMadeleine White
le Monde in English le Monde in English

Profitable by 2026: the business logic behind Le Monde in English

byDavid Carzon
  • Decisions

Beyond the feed: mastering the 7 modes of next gen news engagement

byMadeleine White
2 February, 2026
  • Operations

Improve how you communicate with colleagues: an AI method tested by researchers

byKhalil A. Cassimally
29 January, 2026
  • Decisions

The state of play: What WAN-IFRA’s Trends Outlook 2026 says for your subscription model

byMadeleine White
26 January, 2026
DONATION DONATION
  • Inspirations

Benchmarking donation and support models

Screenshots from leading donation-led publishers around the world to help you gain financial support for your work!
byMadeleine White
22 January, 2026
The Mill Media The Mill Media
  • Decisions

The Mill Media’s Simple Bet: Readers Pay for Quality

byJohn Rahim
21 January, 2026
Referral Referral
  • Operations

How to build a referral program that drives subscription growth

byLennart Schneider
20 January, 2026
  • Inspirations

Benchmark ideas to increase newsletter subscribers

byMadeleine White
15 January, 2026
  • Inspirations

Subscription offer page benchmarks

byMadeleine White
15 January, 2026
Cancellation benchmarks Cancellation benchmarks
  • Inspirations

Subscriber cancellation journey benchmarks

byMadeleine White
14 January, 2026
onboarding benchmarks onboarding benchmarks
  • Inspirations

Subscriber onboarding journey benchmarks

byMadeleine White
Alignment Alignment
  • Decisions

Alignment as an extreme sport: 5 things effective subscriptions leaders do

bySelma Stern
Leveraging editorial products for growth at Republik Leveraging editorial products for growth at Republik
  • Inspirations

Leveraging editorial products for growth at Republik

byMadeleine White
Events calendar Events calendar
  • Inspirations

Your media industry event calendar for 2026

byMadeleine White
7 ways to harness data culture 7 ways to harness data culture
  • Operations

7 ways media can build a practical, empowering data culture

Data is an opportunity, so how can you unlock this to become not only data-informed but data-led.
byKhalil A. Cassimally
12 December, 2025
Netflix financial engineering Netflix financial engineering
  • Decisions

Subscription Lock-In: Deconstructing Netflix’s “Stranger Things” Strategy

byDavide Liverino
12 December, 2025
Subscription management Subscription management
  • Decisions

Why it’s time to update your subscription management system to accommodate consumer trends

byMorten Jørgensen Stald
11 December, 2025
Condé Nast funnel Condé Nast funnel
  • Inspirations

When is a subscriber more than a subscriber? How Condé Nast is evolving its audience strategy with membership

byMadeleine White
8 December, 2025
Hero Framework, The Audiencers Hero Framework, The Audiencers
  • Decisions

Where publishers should be heading in 2026: the HERO framework

byMadeleine White
3 December, 2025
  • Inspirations

The power of puzzles: How The New Yorker approached a games paywall

byLindsay Ederheimer
2 December, 2025
Wirecutter for you Wirecutter for you
  • Operations

How NYT Wirecutter shipped a personalized newsletter in 4 weeks

byAnil Chitrapu
Nat Geo Kids Cancellation Nat Geo Kids Cancellation
  • Inspirations

Easy cancellation is the new retention strategy: How Nat Geo Kids uses transparency to win beyond save rates

byMadeleine White
Washington Post AI Washington Post AI
  • Inspirations

The Washington Post: how and why we built “Ask The Post AI”

byJason Langsner
Max Leroy - Audiencers Festival Max Leroy - Audiencers Festival
  • Decisions

The media industry’s 5 toxic obsessions: no.2 refusing to interact with audiences

byMarion Wyss

Top Articles

  • Inspirations

5 ideas of article formats where form follows function

byMadeleine White
  • Operations

How to stop subscription revenue leaks: technical and strategic solutions

byAli Mahmood
  • Decisions

Funding public interest: 8 common misconceptions about donations, debunked

byMarine Doux
  • Decisions

Your subscription forecast is broken, and maths isn’t the problem

byDavide Liverino
  • Decisions

The homepage isn’t dead, it just stopped being a page

byHeiko Scherer
  • Operations

Subscription price increase: the 7 biggest mistakes to avoid

byLennart Schneider
  • Inspirations

Launching a weekday audio news briefing with AI at CT Insider

byMadeleine White
  • Inspirations

Build or buy: The technology decision that defines modern newsrooms

byAli Mahmood
  • Inspirations

How DER SPIEGEL uses its engagement score: our key use cases 

byAlexander Held
  • Inspirations

The Economist’s Substack experiment: building a newsletter product off-platform

byMadeleine White
  • Decisions

unfolded.news – rethinking the content architecture of news websites

byFabio Venneri
1 October, 2025
  • Decisions

The hidden cost of discount addiction: why 50% off promotions are killing your subscription revenue

bySuchit Patel
29 September, 2025
  • Decisions

The media industry’s 5 toxic obsessions: no.1 criticizing platforms

byMax Leroy
28 September, 2025
  • Operations

L’Équipe: 12 projects to retain subscribers following the Paris Olympics

byMarion Wyss
27 September, 2025
  • Operations

The Telegraph: retaining subscribers with a killer mobile strategy

byMarion Wyss
26 September, 2025
  • Operations

3,360 new subscribers in a month: Télérama’s new streaming guide product pays off

byMarion Wyss
26 September, 2025
The Audiencers' Festival London Panos The Audiencers' Festival London Panos
  • Inspirations

IamExpat: Keeping users at the center when diversifying revenue

IamExpat shares how they're diversifying revenue through understanding their audience and continuously innovating to serve evolving needs. 
byMadeleine White
25 September, 2025
User needs at The Bureau of Investigative Journalism User needs at The Bureau of Investigative Journalism
  • Inspirations

Doing User Needs right: The Bureau of Investigative Journalism share their secrets

byKhalil A. Cassimally
22 September, 2025
Duolingo retention strategy Duolingo retention strategy
  • Inspirations

Subscription models live off habits: lessons from Duolingo’s retention success

byLennart Schneider
17 September, 2025
Irish News digital transformation Irish News digital transformation
  • Decisions

Digital by design: How Irish News is growing from a strong print legacy

byMadeleine White
12 September, 2025
  • Decisions

Balancing acquisition and retention: lessons from pv digest’s Markus Schöberl

byMadeleine White
11 September, 2025
  • Operations

Developing the middle of the funnel: how to turn fly-bys into loyal readers

byMadeleine White
8 September, 2025
  • Decisions

What your paywall says about your product (and why it matters)

byHeiko Scherer
4 September, 2025
  • Operations

Why 80% of our homepage is now personalized — and how that’s changing everything

byDaniel Geiger
2 September, 2025
  • Operations

Integrating AI into daily editorial workflows at Clarín

byAlvaro Liuzzi
26 August, 2025
  • Inspirations

Smarter discussions thanks to AI-generated talking points at FT

byBella Cockarill
25 August, 2025
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