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  • Reader revenue at Immediate Media: 1.2 million paid subscribers, and a custom model for almost every brand
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Immediate Media Immediate Media
  • Inspirations

Reader revenue at Immediate Media: 1.2 million paid subscribers, and a custom model for almost every brand

Growing digital separately, utility over content & a different model for each brand. Immediate share how they're working to reach 3M subscribers
byJohn Rahim
9 September, 2026
Subscription launch Subscription launch
  • Operations

Do you have enough recurring value to launch subscriptions? The questions to ask yourself

byJonathan Gupta-Buckley
7 September, 2026
  • Inspirations

Le Monde on YouTube: 4 million views a day, and why it won’t build a TV channel

byMarion Wyss
3 September, 2026
From strong products to experience systems From strong products to experience systems
  • Decisions

The next engagement shift: from strong products to experience systems

byDina Shatner
31 August, 2026
media app report 2026 media app report 2026
  • Inspirations

The super user effect: what the Pugpig Media App Report tells us about reader engagement in 2026

byMiya Lacey
26 August, 2026
SFGATE SFGATE
  • Inspirations

Why SFGATE launched an app instead of a paywall, and called it “Friends”

byMadeleine White
24 August, 2026
  • Operations

Synthetic audiences: where they help, where they stop, and how to run one

byKhalil A. Cassimally
17 August, 2026
  • Decisions

The Economist’s push to get closer to readers with audio- and video-only subscription

byMadeleine White
11 August, 2026
From fly-bys to loyal readers From fly-bys to loyal readers

Designing a more accurate subscription funnel for news media

byLennart Schneider
Foreign Policy subscription Foreign Policy subscription

3 acquisition tactics from Foreign Policy, a publication offering near-to-zero free articles

byMadeleine White
Audiencers' Festival London FUNKE Media Audiencers' Festival London FUNKE Media

From opinion to evidence: how we built a data-led product framework for news apps at Funke

byStefan Schneiderbauer

The Audiencers' community

Audiencers Newsletter

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Audiencers Festivals

Audiencers' festivals

Inside The Observer’s first digital subscription Inside The Observer’s first digital subscription
  • Inspirations

Inside The Observer’s first digital subscription: one tier, one price and a lot of self-discipline

byJohn Rahim
22 July, 2026
  • Inspirations

Why 1.4 million people pay The Guardian for something they could read for free

byMadeleine White
20 July, 2026
  • Inspirations

Information fatigue: why Les Echos are betting on « La Sélection » rather than unlimited access

byMarion Wyss
10 July, 2026
  • Operations

Before you bundle: how to find out what your subscribers actually want

How do you package subscriptions to drive business growth without alienating the very audience that keeps you alive? Insights from Montréal
byMadeleine White
10 July, 2026
Tech Stack Study 2026 Tech Stack Study 2026
  • Decisions

The Publishers’ Tech Stack Study: findings from the 2026 survey

byAudiencers
9 July, 2026
Frequency is the metric that matters most Frequency is the metric that matters most
  • Decisions

What the F Are You Doing? Why frequency is the metric that matters in the AI era

byMark Zohar
6 July, 2026
  • Inspirations

Project Syndicate’s registration strategy: refreshing the value proposition to engage and convert

byMadeleine White
2 July, 2026
  • Decisions

The Washington Post tests flexible access models, addressing the gap between willingness to pay and willingness to commit

byMadeleine White
29 June, 2026
  • Inspirations

Inside Le Monde in English: Four Years in and already profitable

byMadeleine White
22 June, 2026
Audiencers Festival London Audiencers Festival London
  • Inspirations

Broadsheet’s path from reader to subscriber: The registration flywheel in action

byMadeleine White
16 June, 2026
WAN-IFRA World Congress 2026 WAN-IFRA World Congress 2026
  • Inspirations

Inside WAN-IFRA Marseille 2026: the deals, the data, and the fight for what journalism is worth

byMarion Wyss
Audiencers London Audiencers London
  • Decisions

Knowing the value of our users: Ringier combines revenue from readers and advertising to calculate holistic Customer Lifetime Value

byMadeleine White
The Sun Club The Sun Club
  • Inspirations

Sun Club at One: what The Sun learned from a year of freemium

byJohn Rahim
Future newsroom study 2026 Future newsroom study 2026
  • Decisions

Navigating the community era: key takeaways from the 2026 Future Newsrooms Study

byMadeleine White
Selma Stern Selma Stern
  • Decisions

“Do something with your luck”: What German news brands are doing right

German news brands grew audience 13% year-over-year in April, while US brands fell more than 17% - but why?
bySelma Stern
4 June, 2026
  • Inspirations

Steal this strategy: examples of publishers building relationships with readers (and how to replicate them)

byMadeleine White
1 June, 2026
Bonus. The fun one Toilet paper Japanese snack boxes wine... The most surprising subscription models Bonus. The fun one Toilet paper Japanese snack boxes wine... The most surprising subscription models
  • Inspirations

Toilet paper, wine, cars, and what they teach us about subscription: episode 6

byMaxime Moné
28 May, 2026
Comment Le Nouvel Obs se transforme Comment Le Nouvel Obs se transforme
  • Inspirations

Fewer articles, more value: Le Nouvel Obs’ transformation to reconnect with its readers

byMarion Wyss
27 May, 2026
Broadsheet subscription Broadsheet subscription
  • Inspirations

From Melbourne to London: how Broadsheet is scaling culture and reader revenue

byMadeleine White
21 May, 2026
The New York Times is becoming subscription infrastructure The New York Times is becoming subscription infrastructure
  • Decisions

The New York Times is becoming subscription infrastructure for other publishers

byJohn Rahim
18 May, 2026
Newsletter open rates Newsletter open rates
  • Decisions

Why I don’t care about your newsletter open rates

byLennart Schneider
Poool membership Poool membership
  • Inspirations

Steal this strategy: 4 membership models succeeding for publishers (and how to learn from them)

byMadeleine White
Amedia Amedia
  • Decisions

Amedia ignored older subscribers to attract younger ones

byMarion Wyss
  • Decisions

The reader who left your article early might be your most engaged user

byRegula Marti

Top Articles

  • Inspirations

The first 100 days: why most of what we call retention is really just micro-conversions (again): episode 5

byMaxime Moné
  • Inspirations

Obligatory registration at Radio-Canada: a successful gamble

byAudiencers
  • Decisions

Mastering audience segmentation with Selma Stern

byMadeleine White
  • Operations

Stern+: How one of Germany’s biggest magazine brands rebuilt a subscription business from scratch

byJohn Rahim
  • Inspirations

How to use a “Customer Rail” to drive retention and habit formation, just like The Times

byMadeleine White
  • Inspirations

The subscription pricing page we’ve all built at least once: episode 4

byMaxime Moné
  • Operations

Guide: how to segment audiences for a dynamic paywall

byMadeleine White
  • Inspirations

Beyond borders and between the lines: How swissinfo.ch engages a global audience in 10 languages

byMadeleine White
  • Inspirations

Owning the community and gamifying loyalty: Inside Milenio’s engagement strategies

byMadeleine White
  • Decisions

Navigating subscriptions in Germany: topics, formats and willingness to pay

byPia Carron
  • Inspirations

Les Coops de l’information “Pay What You Can” Campaign

byMadeleine White
24 March, 2026
  • Inspirations

Why the best subscription businesses don’t try to sell on day 1: episode 3

byMaxime Moné
19 March, 2026
  • Inspirations

Spektrum’s evolution of audience segmentation and testing

byMadeleine White
19 March, 2026
  • Decisions

The essential subscription: how Mediahuis is bundling beyond journalism

byJohn Rahim
16 March, 2026
  • Inspirations

The Audiencers’ Festival Hamburg 2026: presentation slides

byMadeleine White
12 March, 2026
  • Inspirations

How The Kyiv Independent is growing membership through relationship-building

byMadeleine White
11 March, 2026
NTM young subscription NTM young subscription
  • Inspirations

Winning the young ones: how NTM grew its under-25 subscriber base by 500%

Lessons from Sweden’s second-largest local news publisher on building a subscription to acquire young audiences.
byMadeleine White
10 March, 2026
Poool x Darwin Poool x Darwin
  • Decisions

Darwin CX and Poool unite to build end-to-end subscription platform for publishers

byMadeleine White
4 March, 2026
The Guardian The Guardian
  • Inspirations

Behind The Guardian’s record-breaking US End of Year campaign

byMadeleine White
28 February, 2026
paywalls and SEO in the AI era paywalls and SEO in the AI era
  • Decisions

Paywalls & SEO in the AI era

byMarion Wyss
26 February, 2026
  • Operations

What’s free, what’s paid, and why it’s really an engagement trade-off: episode 2

byMaxime Moné
26 February, 2026
  • Inspirations

Minor tweaks make all the difference: lessons on breaking the subscription plateau from Forum Communications

byMadeleine White
24 February, 2026
  • Inspirations

100 subscription business, 15 industries, 1 moodboard: episode 1

byMaxime Moné
18 February, 2026
  • Operations

Building resilience with registration

byMadeleine White
16 February, 2026
  • Inspirations

Profitable by 2026: the business logic behind Le Monde in English

byDavid Carzon
10 February, 2026
  • Decisions

Beyond the feed: mastering the 7 modes of next gen news engagement

byMadeleine White
2 February, 2026
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