Inspirations Leveraging editorial products for growth at Republik How does Republik acquire new email addresses and grow its subscriber base whilst maintaining its mission? byMadeleine White12 December, 2025
Operations 7 ways media can build a practical, empowering data culture byKhalil A. Cassimally12 December, 2025
Decisions Subscription Lock-In: Deconstructing Netflix’s “Stranger Things” Strategy byDavide Liverino12 December, 2025
Decisions Why it’s time to update your subscription management system to accommodate consumer trends byMorten Jørgensen Stald11 December, 2025
Inspirations When is a subscriber more than a subscriber? How Condé Nast is evolving its audience strategy with membership byMadeleine White8 December, 2025
Decisions Where publishers should be heading in 2026: the HERO framework byMadeleine White3 December, 2025
Inspirations The power of puzzles: How The New Yorker approached a games paywall byLindsay Ederheimer2 December, 2025
Easy cancellation is the new retention strategy: How Nat Geo Kids uses transparency to win beyond save rates byMadeleine White
Decisions The media industry’s 5 toxic obsessions: no.2 refusing to interact with audiences byMarion Wyss21 November, 2025
Inspirations 5 ideas of article formats where form follows function byMadeleine White17 November, 2025
Operations How to stop subscription revenue leaks: technical and strategic solutions byAli Mahmood11 November, 2025
Decisions Funding public interest: 8 common misconceptions about donations, debunked Why donations work, with examples from The Guardiann Vert, La Croix, StreetPress, and Kometa, presented at The Audiencers' Festival byMarine Doux4 November, 2025
Decisions Your subscription forecast is broken, and maths isn’t the problem byDavide Liverino3 November, 2025
Operations Subscription price increase: the 7 biggest mistakes to avoid byLennart Schneider23 October, 2025
Inspirations Launching a weekday audio news briefing with AI at CT Insider byMadeleine White20 October, 2025
Inspirations Build or buy: The technology decision that defines modern newsrooms byAli Mahmood13 October, 2025
Inspirations The Economist’s Substack experiment: building a newsletter product off-platform byMadeleine White
Decisions The hidden cost of discount addiction: why 50% off promotions are killing your subscription revenue bySuchit Patel
Decisions The media industry’s 5 toxic obsessions: no.1 criticizing platforms The greatest threat to media isn't AI, Google or the decline in social traffic. The real problem is us, and our inability to serve readers. byMax Leroy28 September, 2025
Operations L’Équipe: 12 projects to retain subscribers following the Paris Olympics byMarion Wyss27 September, 2025
Operations The Telegraph: retaining subscribers with a killer mobile strategy byMarion Wyss26 September, 2025
Operations 3,360 new subscribers in a month: Télérama’s new streaming guide product pays off byMarion Wyss26 September, 2025
Inspirations IamExpat: Keeping users at the center when diversifying revenue byMadeleine White25 September, 2025
Inspirations Doing User Needs right: The Bureau of Investigative Journalism share their secrets byKhalil A. Cassimally22 September, 2025
Inspirations Subscription models live off habits: lessons from Duolingo’s retention success byLennart Schneider
Decisions Balancing acquisition and retention: lessons from pv digest’s Markus Schöberl byMadeleine White
Operations Developing the middle of the funnel: how to turn fly-bys into loyal readers byMadeleine White
Operations Why 80% of our homepage is now personalized — and how that’s changing everything byDaniel Geiger
Inspirations Building a subscription product for young readers at Mediahuis Belgium byMadeleine White
Inspirations Relaunching The Guardian app: changing reader habits means we must also evolve byCraig Law
Decisions Gain clarity on your purpose: the template that helps teams make faster, better decisions byKhalil A. Cassimally
Inspirations Ask Birubala: Inside Newslaundry’s AI tool that frees up time and unlocks team growth byMadeleine White
Operations When the article is no longer enough: formats that outperform the article on news apps byHeiko Scherer
Decisions AI and the subscriber funnel: How 3 newsrooms are using AI to grow, engage and retain audiences byAliya Itzkowitz29 July, 2025
Operations How The Guardian US meets underrepresented communities where they are byMadeleine White17 July, 2025
Operations How Condé Nast is growing the “happy middle” of the audience funnel byKhalil A. Cassimally10 July, 2025
Inspirations Newsletters in the fight for sustainability, with Toronto Star, BBC & Reuters Lessons on newsletter reach, engagement & retention shared by Elaine Piniat, Zoé Tabary & David Topping at The Audiencers' Festival London byAnandita Chandra7 July, 2025
Operations Ask Nursing Times: Robin Booth on how they’re creating premium experiences with AI byMadeleine White2 July, 2025
Operations The Big Mac Index: a tool for comparing subscription price across the media industry byMarkus Schöberl29 June, 2025
Inspirations Post-Paywall Thinking, Publisher Perspectives from The Audiencers’ Festival byJohn Rahim26 June, 2025
Operations The ins and outs of BFM’s new mobile-first vertical video format byAnthony Capon24 June, 2025
Operations 45 acquisition channels to convert readers into subscribers byMadeleine White10 June, 2025
Decisions Why the most valuable newsroom KPI is no longer reach but belonging byHeiko Scherer2 June, 2025
Decisions Are machines our most valuable audience? How media can monetize AI agents byMaxime Topolov26 May, 2025
Inspirations 25 ideas of content, features and benefits to offer paying subscribers byMadeleine White23 May, 2025
Decisions Strategic clarity, an end to silos and audiences-centricity: why you need audience practitioners and product people byKhalil A. Cassimally22 May, 2025