The Audiencers The Audiencers
  • Engagement
  • Registration
  • Paywalls
  • Subscription
  • Retention
  • Collections
  • Integrating AI into daily editorial workflows at Clarín
  • Smarter discussions thanks to AI-generated talking points at FT
  • Building a subscription product for young readers at Mediahuis Belgium
  • Relaunching The Guardian app: changing reader habits means we must also evolve
  • Gain clarity on your purpose: the template that helps teams make faster, better decisions
  • Madeleine’s newsletter
  • Case studies
  • Our Festivals
  • Join our WhatsApp group
  • Job offers
  • Are you a Poool client?
  • Subscribe
WhatsApp Linkedin
WhatsApp Linkedin
The Audiencers The Audiencers
The Audiencers The Audiencers
  • Engagement
  • Registration
  • Paywalls
  • Subscription
  • Retention
  • Collections
The Audiencers The Audiencers
  • Madeleine’s newsletter
  • Case studies
  • Our Festivals
  • Join our WhatsApp group
  • Job offers
  • Are you a Poool client?
  • Subscribe
Clarin integrating AI into workflows Clarin integrating AI into workflows
  • Operations

Integrating AI into daily editorial workflows at Clarín

Alvaro shares how he worked with Clarin to apply AI in workflows, experimenting with new formats & designing practical solutions for daily use.
byAlvaro Liuzzi
26 August, 2025
Financial Times' AI generation question prompts Financial Times' AI generation question prompts
  • Inspirations

Smarter discussions thanks to AI-generated talking points at FT

byBella Cockarill
25 August, 2025
Getting young readers to subscribe at Mediahuis Getting young readers to subscribe at Mediahuis
  • Inspirations

Building a subscription product for young readers at Mediahuis Belgium

byMadeleine White
20 August, 2025
relaunching The Guardian app relaunching The Guardian app
  • Inspirations

Relaunching The Guardian app: changing reader habits means we must also evolve

byCraig Law
11 August, 2025
Building clarity Building clarity
  • Decisions

Gain clarity on your purpose: the template that helps teams make faster, better decisions

byKhalil A. Cassimally
7 August, 2025
Ask Birubala Newslaudry Ask Birubala Newslaudry
  • Inspirations

Ask Birubala: Inside Newslaundry’s AI tool that frees up time and unlocks team growth

byMadeleine White
5 August, 2025
engagement on mobile apps engagement on mobile apps
  • Decisions

What 400 media apps tell us about the trends driving engagement in 2025

byChristie Easter
4 August, 2025
When the article isn't enough When the article isn't enough
  • Operations

When the article is no longer enough: formats that outperform the article on news apps

byHeiko Scherer
31 July, 2025
Aliya at The Audiencers' festival Aliya at The Audiencers' festival

AI and the subscriber funnel: How 3 newsrooms are using AI to grow, engage and retain audiences

byAliya Itzkowitz
How to convert registered members into subscribers How to convert registered members into subscribers

How to turn registered members into subscribers

byMadeleine White
The Guardian underrepresented audiences The Guardian underrepresented audiences

How The Guardian US meets underrepresented communities where they are

byMadeleine White
The move to paid podcasts: Lessons from De Correspondent The move to paid podcasts: Lessons from De Correspondent

The move to paid podcasts: Lessons from De Correspondent

byMadeleine White
The Audiencers' Festival London 2025 The Audiencers' Festival London 2025
  • Collections

The Audiencers’ Festival London 2025: presentation slides

byMadeleine White
10 July, 2025
  • Operations

How Condé Nast is growing the “happy middle” of the audience funnel

byKhalil A. Cassimally
10 July, 2025
newsletters at Toronto Star, BBC & Reuters newsletters at Toronto Star, BBC & Reuters
  • Inspirations

Newsletters in the fight for sustainability, with Toronto Star, BBC & Reuters

Lessons on newsletter reach, engagement & retention shared by Elaine Piniat, Zoé Tabary & David Topping at The Audiencers' Festival London
byAnandita Chandra
7 July, 2025
Ask Nursing Times Ask Nursing Times
  • Operations

Ask Nursing Times: Robin Booth on how they’re creating premium experiences with AI

byMadeleine White
2 July, 2025
Big mac index Big mac index
  • Operations

The Big Mac Index: a tool for comparing subscription price across the media industry

byMarkus Schöberl
29 June, 2025
  • Inspirations

Post-Paywall Thinking, Publisher Perspectives from The Audiencers’ Festival

byJohn Rahim
26 June, 2025
  • Operations

The ins and outs of BFM’s new mobile-first vertical video format

byAnthony Capon
24 June, 2025
  • Operations

45 acquisition channels to convert readers into subscribers

byMadeleine White
10 June, 2025
  • Decisions

Why the most valuable newsroom KPI is no longer reach but belonging

byHeiko Scherer
2 June, 2025
Are machines publishers' most valuable audience? Are machines publishers' most valuable audience?
  • Decisions

Are machines our most valuable audience? How media can monetize AI agents

byMaxime Topolov
26 May, 2025
25 ideas of content, features and benefits to offer subscribers 25 ideas of content, features and benefits to offer subscribers
  • Inspirations

25 ideas of content, features and benefits to offer paying subscribers

byMadeleine White
Why you need audience people in your media company Why you need audience people in your media company
  • Decisions

Strategic clarity, an end to silos and audiences-centricity: why you need audience practitioners and product people

byKhalil A. Cassimally
Daily Maverick Question and answer Daily Maverick Question and answer
  • Inspirations

Boosting membership conversion at Maverick Insider with FAQs

byMadeleine White
  • Inspirations

Pricing strategies from The Atlantic, Le Monde and Onet

byMarion Wyss
Bridging editorial and product Bridging editorial and product
  • Decisions

Alban Mazrekaj: bridging newsroom and product at NZZ

How NZZ established a new way of  working that respects journalism while making it more audience-centric, going beyond traditional  journalistic performance metrics to align with broader…
byMadeleine White
12 May, 2025
  • Inspirations

From Idea to Implementation: Lessons Learned from the First AI Integration Process in a Local Argentine Newsroom

byAlvaro Liuzzi
9 May, 2025
community WAN-IFRA community WAN-IFRA
  • Operations

Building and serving communities with Ryan Y. Kellett, Financial Times and THECITY

byMadeleine White
7 May, 2025
  • Operations

From €10M in losses to €25M in EBITDA: How Le Monde built a sustainable model

byMarion Wyss
WAN-IFRA 2025 WAN-IFRA 2025
  • Decisions

Strategic priorities for the next two years: a world tour of media CEOs

byMarion Wyss
  • Inspirations

Donations: three media outlets share strategies to maximise voluntary reader revenue

byMarion Wyss
Handelsblatt community Handelsblatt community
  • Inspirations

Handelsblatt Circles: 6 lessons on community from Chief Growth Officer Jan Kleibrink

byLennart Schneider

Top News

  • Inspirations

160+ paywall examples to inspire your subscription strategy

byMadeleine White
  • Decisions

Prototypes Over PowerPoints: A Practical Guide to Product Strategy Execution

byAbby Reimer
  • Decisions

Le Figaro halves the time to take out a subscription with their “AMEX” project

byMarion Wyss
  • Inspirations

How Clarin is Redefining News Consumption with AI-Powered Audio

byMatias Battolla
  • Inspirations

More clarity, more value: how Contexte overhauled their subscription offer

byMarion Wyss
  • Decisions

Data to Decisions: How AI is Transforming Digital Product Management

bySujathullah Panchi
  • Inspirations

5 essentials when A/B testing from Reuters’ newsletter team

byElaine Piniat
  • Inspirations

The ultimate case study list to inspire your reader revenue model

byMadeleine White
  • Operations

How the user needs approach boosts engagement

byStefan ten Teije
  • Operations

A guide to empowering everyone in media organisations to drive meaningful innovation

byKhalil A. Cassimally
  • Inspirations

Audience, engagement and community at The Globe and Mail

byMadeleine White
26 March, 2025
  • Inspirations

The Audiencers’ Festival London 2025

byMadeleine White
25 March, 2025
  • Inspirations

Contextual paywalls on ELLE.fr increase conversion rates by 20%

byMarion Wyss
25 March, 2025
  • Decisions

Building a Product team on a tight timeline

byPeter Brumby
19 March, 2025
  • Inspirations

Le Parisien launches on-site onboarding journey for new subscribers

byMadeleine White
17 March, 2025
  • Inspirations

Testing and optimizing our subscription offers page at Le Monde

byMarion Wyss
10 March, 2025
User needs from across the publishing industry User needs from across the publishing industry
  • Decisions

Adapting user needs to your audience: what are other publishers doing?

Ringier, Berlingske, Vox... How have media organizations adapted the User Needs Model to their content and audience?
byMadeleine White
5 March, 2025
Article gifting at Les Echos-Le Parisien Article gifting at Les Echos-Le Parisien
  • Operations

Gifting articles at Les Echos-Le Parisien

byGroupe Les Echos-Le Parisien
4 March, 2025
  • Decisions

North Stars for publishers and the example of Financial Times

byMadeleine White
27 February, 2025
  • Operations

Making AI work for you: A practical guide for subscription managers

byRupert Knowles
20 February, 2025
  • Decisions

60% increase in active users: the value of push notifications

byKevin Anderson
18 February, 2025
  • Inspirations

Inside The Kyiv Independent’s membership model

byMadeleine White
12 February, 2025
  • Topics
    • A/B testing
    • AI
    • ARPU
    • Bridge role
    • Churn
    • Conversion
    • Engagement
    • Games
    • Lifetime Value
    • Newsletter
    • Onboarding
  • Topics
    • Organization
    • Paywall
    • Pricing
    • Registration
    • Retention
    • Segmentation
    • Subscription
    • User Needs
    • Value proposition
    • Young readers
  • Benchmarks
    • 130+ paywall examples
    • Value proposition examples
    • Registration walls examples
    • A/B testing paywall benchmarks
    • Paywalls on mobile app examples
    • Black Friday paywalls examples
    • Spanish-language subscription models examples
    • Onboarding journeys examples
    • Unsubscription journeys examples
  • The Audiencers’ Events
    • The Audiencers’ Festival – Paris 2023
    • The Audiencers’ Festival – London 2023
    • The Audiencers’ Festival – Madrid 2024
    • The Audiencers’ Festival – New York 2024
    • The Audiencers’ Festival – Toronto 2024
    • The Audiencers’ Festival – London 2024
    • The Audiencers’ Festival – Paris 2024
    • The Audiencers Festival – London 2025
  • Our WhatsApp Community
    • English-speaking main group
    • English job board
    • English-speaking Poool Clients group
    • French-speaking main group
    • French job board
    • French-speaking Poool Clients group
The Audiencers The Audiencers
© 2025 The Audiencers
  • About us
  • Our Newsletter
  • Poool’s blog
  • Contact us
  • Legal notice
  • User policies
  • Cookie Policy
  • Privacy policy
  • Terms of Sale and Use
  • Subscribe to The Audiencers
WhatsApp Linkedin