The Audiencers The Audiencers
  • Engagement
  • Registration
  • Paywalls
  • Subscription
  • Retention
  • Collections
  • Newsletters in the fight for sustainability, with Toronto Star, BBC & Reuters
  • Ask Nursing Times: Robin Booth on how they’re creating premium experiences with AI
  • The Big Mac Index: a tool for comparing subscription price across the media industry
  • Post-Paywall Thinking, Publisher Perspectives from The Audiencers’ Festival
  • 45 acquisition channels to convert readers into subscribers
  • Madeleine’s newsletter
  • Case studies
  • Our Festivals
  • Join our WhatsApp group
  • Job offers
  • Are you a Poool client?
  • Subscribe
WhatsApp Linkedin
WhatsApp Linkedin
The Audiencers The Audiencers
The Audiencers The Audiencers
  • Engagement
  • Registration
  • Paywalls
  • Subscription
  • Retention
  • Collections
  • French
The Audiencers The Audiencers
  • Madeleine’s newsletter
  • Case studies
  • Our Festivals
  • Join our WhatsApp group
  • Job offers
  • Are you a Poool client?
  • Subscribe
newsletters at Toronto Star, BBC & Reuters newsletters at Toronto Star, BBC & Reuters
  • Inspirations

Newsletters in the fight for sustainability, with Toronto Star, BBC & Reuters

Lessons on newsletter reach, engagement & retention shared by Elaine Piniat, Zoé Tabary & David Topping at The Audiencers' Festival London
byAnandita Chandra
7 July, 2025
Ask Nursing Times Ask Nursing Times
  • Operations

Ask Nursing Times: Robin Booth on how they’re creating premium experiences with AI

byMadeleine White
2 July, 2025
Big mac index Big mac index
  • Operations

The Big Mac Index: a tool for comparing subscription price across the media industry

byMarkus Schöberl
29 June, 2025
The Audiencers' Festival London 2025 The Audiencers' Festival London 2025
  • Inspirations

Post-Paywall Thinking, Publisher Perspectives from The Audiencers’ Festival

byJohn Rahim
26 June, 2025
45 subscriber acquisition channels 45 subscriber acquisition channels
  • Operations

45 acquisition channels to convert readers into subscribers

byMadeleine White
10 June, 2025
The hierarchy of newsroom KPIs The hierarchy of newsroom KPIs
  • Decisions

Why the most valuable newsroom KPI is no longer reach but belonging

byHeiko Scherer
2 June, 2025
Are machines publishers' most valuable audience? Are machines publishers' most valuable audience?
  • Decisions

Are machines our most valuable audience? How media can monetize AI agents

byMaxime Topolov
26 May, 2025
25 ideas of content, features and benefits to offer subscribers 25 ideas of content, features and benefits to offer subscribers
  • Inspirations

25 ideas of content, features and benefits to offer paying subscribers

byMadeleine White
23 May, 2025
Why you need audience people in your media company Why you need audience people in your media company

Strategic clarity, an end to silos and audiences-centricity: why you need audience practitioners and product people

byKhalil A. Cassimally
Daily Maverick Question and answer Daily Maverick Question and answer

Boosting membership conversion at Maverick Insider with FAQs

byMadeleine White

Pricing strategies from The Atlantic, Le Monde and Onet

byMarion Wyss
Bridging editorial and product Bridging editorial and product

Alban Mazrekaj: bridging newsroom and product at NZZ

byMadeleine White
  • Inspirations

From Idea to Implementation: Lessons Learned from the First AI Integration Process in a Local Argentine Newsroom

byAlvaro Liuzzi
9 May, 2025
  • Operations

Building and serving communities with Ryan Y. Kellett, Financial Times and THECITY

byMadeleine White
7 May, 2025
  • Operations

From €10M in losses to €25M in EBITDA: How Le Monde built a sustainable model

A series of concrete editorial, tech and marketing initiatives that explain the group’s continued growth.
byMarion Wyss
6 May, 2025
WAN-IFRA 2025 WAN-IFRA 2025
  • Decisions

Strategic priorities for the next two years: a world tour of media CEOs

byMarion Wyss
5 May, 2025
  • Inspirations

Donations: three media outlets share strategies to maximise voluntary reader revenue

byMarion Wyss
4 May, 2025
  • Inspirations

Handelsblatt Circles: 6 lessons on community from Chief Growth Officer Jan Kleibrink

byLennart Schneider
30 April, 2025
  • Inspirations

160+ paywall examples to inspire your subscription strategy

byMadeleine White
29 April, 2025
  • Decisions

Prototypes Over PowerPoints: A Practical Guide to Product Strategy Execution

byAbby Reimer
28 April, 2025
  • Decisions

Le Figaro halves the time to take out a subscription with their “AMEX” project

byMarion Wyss
24 April, 2025
Clarin AI text to speech Clarin AI text to speech
  • Inspirations

How Clarin is Redefining News Consumption with AI-Powered Audio

byMatias Battolla
18 April, 2025
Contexte revised subscription offers Contexte revised subscription offers
  • Inspirations

More clarity, more value: how Contexte overhauled their subscription offer

byMarion Wyss
  • Decisions

Data to Decisions: How AI is Transforming Digital Product Management

bySujathullah Panchi
Reuters AB testing Reuters AB testing
  • Inspirations

5 essentials when A/B testing from Reuters’ newsletter team

byElaine Piniat
The ultimate list of reader revenue case studies The ultimate list of reader revenue case studies
  • Inspirations

The ultimate case study list to inspire your reader revenue model

byMadeleine White
User needs boosts engagement User needs boosts engagement
  • Operations

How the user needs approach boosts engagement

Increasingly more people are advocating a user needs model as the key to building an engaged, loyal audience. The data continues to prove it.
byStefan ten Teije
3 April, 2025
The product guide to turn ideas into action The product guide to turn ideas into action
  • Operations

A guide to empowering everyone in media organisations to drive meaningful innovation

byKhalil A. Cassimally
31 March, 2025
The Globe and Mail The Globe and Mail
  • Inspirations

Audience, engagement and community at The Globe and Mail

byMadeleine White
26 March, 2025
The Audiencers' Festival London Poool The Audiencers' Festival London Poool
  • Inspirations

The Audiencers’ Festival London 2025

byMadeleine White
  • Inspirations

Contextual paywalls on ELLE.fr increase conversion rates by 20%

byMarion Wyss
building a product team building a product team
  • Decisions

Building a Product team on a tight timeline

byPeter Brumby
Le Parisien onboarding Le Parisien onboarding
  • Inspirations

Le Parisien launches on-site onboarding journey for new subscribers

byMadeleine White

Top News

  • Inspirations

Testing and optimizing our subscription offers page at Le Monde

byMarion Wyss
  • Decisions

Adapting user needs to your audience: what are other publishers doing?

byMadeleine White
  • Operations

Gifting articles at Les Echos-Le Parisien

byGroupe Les Echos-Le Parisien
  • Decisions

North Stars for publishers and the example of Financial Times

byMadeleine White
  • Operations

Making AI work for you: A practical guide for subscription managers

byRupert Knowles
  • Decisions

60% increase in active users: the value of push notifications

byKevin Anderson
  • Inspirations

Inside The Kyiv Independent’s membership model

byMadeleine White
  • Decisions

The four dimensions of personalization

byTom Burrell
  • Operations

The checklist to write engaging polls

byPia Frey
  • Inspirations

Inside the FT’s AI-Powered Story Finding

byLiz Lohn
  • Decisions

Tech Stack Study 2024 : a look behind-the-scenes at the tools used by French Media

byMarion Wyss
30 January, 2025
  • Inspirations

5 case studies on navigating sustained newsroom transformation

byMadeleine White
30 January, 2025
  • Decisions

Easy-to-cancel regulations are an opportunity rather than a threat

byMadeleine White
27 January, 2025
  • Decisions

Open source, proprietary CMS or build your own? The choice is simple

byJorge Mediavilla
24 January, 2025
  • Newsletter

#54. Debating > commenting?

byMadeleine White
23 January, 2025
  • Inspirations

How to build habits: eight lessons for publishers from Freeletics

byLennart Schneider
20 January, 2025
Kathimerini.gr's Launch of Greece's First Digital Subscription Model Kathimerini.gr's Launch of Greece's First Digital Subscription Model
  • Operations

Kathimerini Launch Greece’s First Digital Subscription Model

Discover how Kathimerini redefined reader engagement and revenue in Greece by introducing an innovative digital subscription model with a metered paywall.
byLefteris Bidelas
6 January, 2025
Toronto star newsletter model Toronto star newsletter model
  • Operations

How the Toronto Star gets new subscribers onto newsletters to engage and retain

byDavid Topping
3 January, 2025
  • Inspirations

Inspiration on how to make your hard paywall dynamic

byMadeleine White
2 January, 2025
  • Newsletter

#53. The best-of The Audiencers’ 2024

byMadeleine White
2 January, 2025
  • Newsletter

#52. The results from L’Équipe’s low-cost Olympics offer are in

byMadeleine White
1 January, 2025
  • Newsletter

#51. Doubled conversion rates with dynamic subscription offers page

byMadeleine White
1 January, 2025
  • Topics
    • A/B testing
    • AI
    • ARPU
    • Bridge role
    • Churn
    • Conversion
    • Engagement
    • Games
    • Lifetime Value
    • Newsletter
    • Onboarding
  • Topics
    • Organization
    • Paywall
    • Pricing
    • Registration
    • Retention
    • Segmentation
    • Subscription
    • User Needs
    • Value proposition
    • Young readers
  • Benchmarks
    • 130+ paywall examples
    • Value proposition examples
    • Registration walls examples
    • A/B testing paywall benchmarks
    • Paywalls on mobile app examples
    • Black Friday paywalls examples
    • Spanish-language subscription models examples
    • Onboarding journeys examples
    • Unsubscription journeys examples
  • The Audiencers’ Events
    • The Audiencers’ Festival – Paris 2023
    • The Audiencers’ Festival – London 2023
    • The Audiencers’ Festival – Madrid 2024
    • The Audiencers’ Festival – New York 2024
    • The Audiencers’ Festival – Toronto 2024
    • The Audiencers’ Festival – London 2024
    • The Audiencers’ Festival – Paris 2024
    • The Audiencers Festival – London 2025
  • Our WhatsApp Community
    • English-speaking main group
    • English job board
    • English-speaking Poool Clients group
    • French-speaking main group
    • French job board
    • French-speaking Poool Clients group
The Audiencers The Audiencers
© 2025 The Audiencers
  • About us
  • Our Newsletter
  • Poool’s blog
  • Contact us
  • Legal notice
  • User policies
  • Cookie Policy
  • Privacy policy
  • Terms of Sale and Use
  • Subscribe to The Audiencers
WhatsApp Linkedin