Inspirations The Economist’s Substack experiment: building a newsletter product off-platform In a strategic move to engage new audiences, The Economist has launched its data journalism newsletter, “Off the Charts,” on Substack. byMadeleine White7 October, 2025
Decisions unfolded.news – rethinking the content architecture of news websites byFabio Venneri1 October, 2025
Decisions The hidden cost of discount addiction: why 50% off promotions are killing your subscription revenue bySuchit Patel29 September, 2025
Decisions The media industry’s 5 toxic obsessions: no.1 criticizing platforms byMax Leroy28 September, 2025
Operations L’Équipe: 12 projects to retain subscribers following the Paris Olympics byMarion Wyss27 September, 2025
Operations The Telegraph: retaining subscribers with a killer mobile strategy byMarion Wyss26 September, 2025
Operations 3,360 new subscribers in a month: Télérama’s new streaming guide product pays off byMarion Wyss26 September, 2025
Inspirations IamExpat: Keeping users at the center when diversifying revenue byMadeleine White25 September, 2025
Doing User Needs right: The Bureau of Investigative Journalism share their secrets byKhalil A. Cassimally
Operations Developing the middle of the funnel: how to turn fly-bys into loyal readers byMadeleine White8 September, 2025
Decisions What your paywall says about your product (and why it matters) byHeiko Scherer4 September, 2025
Operations Why 80% of our homepage is now personalized — and how that’s changing everything How NPG Digital built a technology to personalize their homepage, leading to an increase in engagement, conversion and retention. byDaniel Geiger2 September, 2025
Inspirations Smarter discussions thanks to AI-generated talking points at FT byBella Cockarill25 August, 2025
Inspirations Building a subscription product for young readers at Mediahuis Belgium byMadeleine White20 August, 2025
Inspirations Relaunching The Guardian app: changing reader habits means we must also evolve byCraig Law11 August, 2025
Decisions Gain clarity on your purpose: the template that helps teams make faster, better decisions byKhalil A. Cassimally7 August, 2025
Inspirations Ask Birubala: Inside Newslaundry’s AI tool that frees up time and unlocks team growth byMadeleine White5 August, 2025
Decisions What 400 media apps tell us about the trends driving engagement in 2025 byChristie Easter4 August, 2025
Operations When the article is no longer enough: formats that outperform the article on news apps byHeiko Scherer
Decisions AI and the subscriber funnel: How 3 newsrooms are using AI to grow, engage and retain audiences byAliya Itzkowitz
Inspirations The move to paid podcasts: Lessons from De Correspondent Product Owner Casper Wolfert shares his insights after launching paid podcasts at De Correspondent byMadeleine White15 July, 2025
Operations How Condé Nast is growing the “happy middle” of the audience funnel byKhalil A. Cassimally10 July, 2025
Inspirations Newsletters in the fight for sustainability, with Toronto Star, BBC & Reuters byAnandita Chandra
Operations Ask Nursing Times: Robin Booth on how they’re creating premium experiences with AI byMadeleine White
Operations The Big Mac Index: a tool for comparing subscription price across the media industry byMarkus Schöberl
Inspirations Post-Paywall Thinking, Publisher Perspectives from The Audiencers’ Festival byJohn Rahim
Inspirations 25 ideas of content, features and benefits to offer paying subscribers byMadeleine White
Decisions Strategic clarity, an end to silos and audiences-centricity: why you need audience practitioners and product people byKhalil A. Cassimally
Inspirations From Idea to Implementation: Lessons Learned from the First AI Integration Process in a Local Argentine Newsroom byAlvaro Liuzzi
Operations Building and serving communities with Ryan Y. Kellett, Financial Times and THECITY byMadeleine White7 May, 2025
Operations From €10M in losses to €25M in EBITDA: How Le Monde built a sustainable model byMarion Wyss6 May, 2025
Decisions Strategic priorities for the next two years: a world tour of media CEOs byMarion Wyss5 May, 2025
Inspirations Donations: three media outlets share strategies to maximise voluntary reader revenue byMarion Wyss4 May, 2025
Inspirations Handelsblatt Circles: 6 lessons on community from Chief Growth Officer Jan Kleibrink byLennart Schneider30 April, 2025
Inspirations 160+ paywall examples to inspire your subscription strategy byMadeleine White29 April, 2025
Decisions Prototypes Over PowerPoints: A Practical Guide to Product Strategy Execution Here are five tips to get off the hamster wheel, to go beyond optimizations or shiny objects and turn your strategy into reality. byAbby Reimer28 April, 2025
Decisions Le Figaro halves the time to take out a subscription with their “AMEX” project byMarion Wyss24 April, 2025
Inspirations How Clarin is Redefining News Consumption with AI-Powered Audio byMatias Battolla18 April, 2025
Inspirations More clarity, more value: how Contexte overhauled their subscription offer byMarion Wyss15 April, 2025
Decisions Data to Decisions: How AI is Transforming Digital Product Management bySujathullah Panchi13 April, 2025
Inspirations 5 essentials when A/B testing from Reuters’ newsletter team byElaine Piniat10 April, 2025