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The Economist Newsletter The Economist Newsletter
  • Inspirations

The Economist’s Substack experiment: building a newsletter product off-platform

In a strategic move to engage new audiences, The Economist has launched its data journalism newsletter, “Off the Charts,” on Substack.
byMadeleine White
7 October, 2025
unfolded.news unfolded.news
  • Decisions

unfolded.news – rethinking the content architecture of news websites

byFabio Venneri
1 October, 2025
Discounts on subscription for publishers Discounts on subscription for publishers
  • Decisions

The hidden cost of discount addiction: why 50% off promotions are killing your subscription revenue

bySuchit Patel
29 September, 2025
Max Leroy - Audiencers Festival Max Leroy - Audiencers Festival
  • Decisions

The media industry’s 5 toxic obsessions: no.1 criticizing platforms

byMax Leroy
28 September, 2025
lequipe lequipe
  • Operations

L’Équipe: 12 projects to retain subscribers following the Paris Olympics

byMarion Wyss
27 September, 2025
The Telegraph App The Telegraph App
  • Operations

The Telegraph: retaining subscribers with a killer mobile strategy

byMarion Wyss
26 September, 2025
Telerama - Comment le magazine culturel a construit, marketé et monétisé son nouveau guide “Plateformes” Telerama - Comment le magazine culturel a construit, marketé et monétisé son nouveau guide “Plateformes”
  • Operations

3,360 new subscribers in a month: Télérama’s new streaming guide product pays off

byMarion Wyss
26 September, 2025
The Audiencers' Festival London Panos The Audiencers' Festival London Panos
  • Inspirations

IamExpat: Keeping users at the center when diversifying revenue

byMadeleine White
25 September, 2025
User needs at The Bureau of Investigative Journalism User needs at The Bureau of Investigative Journalism

Doing User Needs right: The Bureau of Investigative Journalism share their secrets

byKhalil A. Cassimally
Duolingo retention strategy Duolingo retention strategy

Subscription models live off habits: lessons from Duolingo’s retention success

byLennart Schneider
Irish News digital transformation Irish News digital transformation

Digital by design: How Irish News is growing from a strong print legacy

byMadeleine White
balance balance

Balancing acquisition and retention: lessons from pv digest’s Markus Schöberl

byMadeleine White
From fly-bys to loyal readers From fly-bys to loyal readers
  • Operations

Developing the middle of the funnel: how to turn fly-bys into loyal readers

byMadeleine White
8 September, 2025
  • Decisions

What your paywall says about your product (and why it matters)

byHeiko Scherer
4 September, 2025
home page personalisation home page personalisation
  • Operations

Why 80% of our homepage is now personalized — and how that’s changing everything

How NPG Digital built a technology to personalize their homepage, leading to an increase in engagement, conversion and retention.
byDaniel Geiger
2 September, 2025
Clarin integrating AI into workflows Clarin integrating AI into workflows
  • Operations

Integrating AI into daily editorial workflows at Clarín

byAlvaro Liuzzi
26 August, 2025
Financial Times' AI generation question prompts Financial Times' AI generation question prompts
  • Inspirations

Smarter discussions thanks to AI-generated talking points at FT

byBella Cockarill
25 August, 2025
  • Inspirations

Building a subscription product for young readers at Mediahuis Belgium

byMadeleine White
20 August, 2025
  • Inspirations

Relaunching The Guardian app: changing reader habits means we must also evolve

byCraig Law
11 August, 2025
  • Decisions

Gain clarity on your purpose: the template that helps teams make faster, better decisions

byKhalil A. Cassimally
7 August, 2025
  • Inspirations

Ask Birubala: Inside Newslaundry’s AI tool that frees up time and unlocks team growth

byMadeleine White
5 August, 2025
engagement on mobile apps engagement on mobile apps
  • Decisions

What 400 media apps tell us about the trends driving engagement in 2025

byChristie Easter
4 August, 2025
When the article isn't enough When the article isn't enough
  • Operations

When the article is no longer enough: formats that outperform the article on news apps

byHeiko Scherer
Aliya at The Audiencers' festival Aliya at The Audiencers' festival
  • Decisions

AI and the subscriber funnel: How 3 newsrooms are using AI to grow, engage and retain audiences

byAliya Itzkowitz
How to convert registered members into subscribers How to convert registered members into subscribers
  • Operations

How to turn registered members into subscribers

byMadeleine White
The Guardian underrepresented audiences The Guardian underrepresented audiences
  • Operations

How The Guardian US meets underrepresented communities where they are

byMadeleine White
The move to paid podcasts: Lessons from De Correspondent The move to paid podcasts: Lessons from De Correspondent
  • Inspirations

The move to paid podcasts: Lessons from De Correspondent

Product Owner Casper Wolfert shares his insights after launching paid podcasts at De Correspondent
byMadeleine White
15 July, 2025
The Audiencers' Festival London 2025 The Audiencers' Festival London 2025
  • Collections

The Audiencers’ Festival London 2025: presentation slides

byMadeleine White
10 July, 2025
Sarah Marshall condé Nast Sarah Marshall condé Nast
  • Operations

How Condé Nast is growing the “happy middle” of the audience funnel

byKhalil A. Cassimally
10 July, 2025
newsletters at Toronto Star, BBC & Reuters newsletters at Toronto Star, BBC & Reuters
  • Inspirations

Newsletters in the fight for sustainability, with Toronto Star, BBC & Reuters

byAnandita Chandra
Ask Nursing Times Ask Nursing Times
  • Operations

Ask Nursing Times: Robin Booth on how they’re creating premium experiences with AI

byMadeleine White
Big mac index Big mac index
  • Operations

The Big Mac Index: a tool for comparing subscription price across the media industry

byMarkus Schöberl
The Audiencers' Festival London 2025 The Audiencers' Festival London 2025
  • Inspirations

Post-Paywall Thinking, Publisher Perspectives from The Audiencers’ Festival

byJohn Rahim

Top News

  • Operations

The ins and outs of BFM’s new mobile-first vertical video format

byAnthony Capon
  • Operations

45 acquisition channels to convert readers into subscribers

byMadeleine White
  • Decisions

Why the most valuable newsroom KPI is no longer reach but belonging

byHeiko Scherer
  • Decisions

Are machines our most valuable audience? How media can monetize AI agents

byMaxime Topolov
  • Inspirations

25 ideas of content, features and benefits to offer paying subscribers

byMadeleine White
  • Decisions

Strategic clarity, an end to silos and audiences-centricity: why you need audience practitioners and product people

byKhalil A. Cassimally
  • Inspirations

Boosting membership conversion at Maverick Insider with FAQs

byMadeleine White
  • Inspirations

Pricing strategies from The Atlantic, Le Monde and Onet

byMarion Wyss
  • Decisions

Alban Mazrekaj: bridging newsroom and product at NZZ

byMadeleine White
  • Inspirations

From Idea to Implementation: Lessons Learned from the First AI Integration Process in a Local Argentine Newsroom

byAlvaro Liuzzi
  • Operations

Building and serving communities with Ryan Y. Kellett, Financial Times and THECITY

byMadeleine White
7 May, 2025
  • Operations

From €10M in losses to €25M in EBITDA: How Le Monde built a sustainable model

byMarion Wyss
6 May, 2025
  • Decisions

Strategic priorities for the next two years: a world tour of media CEOs

byMarion Wyss
5 May, 2025
  • Inspirations

Donations: three media outlets share strategies to maximise voluntary reader revenue

byMarion Wyss
4 May, 2025
  • Inspirations

Handelsblatt Circles: 6 lessons on community from Chief Growth Officer Jan Kleibrink

byLennart Schneider
30 April, 2025
  • Inspirations

160+ paywall examples to inspire your subscription strategy

byMadeleine White
29 April, 2025
A Practical Guide to Product Strategy Execution A Practical Guide to Product Strategy Execution
  • Decisions

Prototypes Over PowerPoints: A Practical Guide to Product Strategy Execution

Here are five tips to get off the hamster wheel, to go beyond optimizations or shiny objects and turn your strategy into reality. 
byAbby Reimer
28 April, 2025
Le figaro subscription conversion Le figaro subscription conversion
  • Decisions

Le Figaro halves the time to take out a subscription with their “AMEX” project

byMarion Wyss
24 April, 2025
  • Inspirations

How Clarin is Redefining News Consumption with AI-Powered Audio

byMatias Battolla
18 April, 2025
  • Inspirations

More clarity, more value: how Contexte overhauled their subscription offer

byMarion Wyss
15 April, 2025
  • Decisions

Data to Decisions: How AI is Transforming Digital Product Management

bySujathullah Panchi
13 April, 2025
  • Inspirations

5 essentials when A/B testing from Reuters’ newsletter team

byElaine Piniat
10 April, 2025
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