Ask the experts: how can you make newsletters valuable in a reader revenue model?
Newsletter best practices from industry experts to ensure your newsletter supports your reader revenue strategy
Subscription
Paywall and subscription strategies for digital media, analyzed by experts at The Audiencers, the go-to community for publishing professionals.
122 posts
7 lessons for publishers from 7 different subscription businesses
Learn from other subscription businesses to increase engagement, conversion and retention
Value proposition examples from successful publishers
Better define your value proposition after being inspired by these successful publishers
Publishers: 10 ways to combat subscription churn
Retention is at least as important (if not more) than acquisition - so how do you increase subscriber retention rate?
Takeaways from INMA’s town hall, the world’s largest annual event covering news media subscriptions
From FT Strategies’ advice for setting up an effective framework for a subscription model, to case studies about experimentations from the Irish Times and audience diversification at the Hamburger Tageblatt, you have a lot to be inspired by!
Micropayments are an invitation, not a cautionary tale
The methods we use to charge for news are far more plastic than we realize.
“Subscription growth continues, but there’s a realization that readers need to see value” insights from Media Moments 2022
2022 saw publishers working to convince customers they’re worth the money. From content bundles to exclusive newsletters and podcasts, the subscription market is having to evolve.
Constantly evolving product offerings with A/B testing at Netflix
Lessons from how the highest-earning media service provider continuously evolves their offerings and quality of experience through A/B testing
How to reduce the risks of launching a subscription strategy
How can you launch a subscription strategy without putting your traffic, SEO, advertising revenue and your reader's view at risk?
Why people don’t pay for news: findings from a study and lessons for publishers
Price, access to free content, commitment & technical issues were the 4 qualitative reasons why people don't pay for news