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Paywall and subscription strategies for digital media, analyzed by experts at The Audiencers, the go-to community for publishing professionals.

116 posts

How Ekstra Bladet increases subscriber acquisition without interfering with ad revenue or compromising on page views

Discover how Denmark's largest media publishing company are using pop-ups to employ a diversified revenue model

The process for choosing whether an article should be free or blocked by a paywall in a premium subscription strategy

The reverse-pyramid, product-building steps to take, as recommended by expert consultant, Alastair Lewis

Whilst there's more traffic on mobile, there's significantly less conversions. Why is this? And how can you increase conversion rates on mobile?

Why engagement is important, the essential KPIs for tracking it, and how to turn this measurement into actions that will optimize conversion rates.

Quantify user's loyalty journey, monetize conversion events and adapt user experiences to increase reader revenue