User research: How The Conversation used a decision-first approach to inform two key products
Make your research process more efficient, unlock collect valuable data-points, and inform multiple products through this decision-first research approach
Metrics data and research
Expert advice and strategies on metrics, data and research in a reader revenue model, by The Audiencers, the go-to community for publishing professionals.
36 posts
Paywall visibility rate: the essential KPI you should be tracking in your subscription strategy
Tracking and optimizing both premium content visibility and paywall visibility rate will help move users through the funnel towards subscribing in the future.
The art of generating data insights (from an analyst/marketer point of view)
More data has been created in the last 2 years than in the entire history of humanity, but most analysts don't know how to turn this data into insights
Managing editorial production: giving an objective to each content
What is my content actually seeking to achieve? With 50 pieces of content produced each day across 14 sections, Elodie's team at Unify's women's brands need to make each content worth publishing
1 subscriber or 48,000 page views? The question that should be on every journalist’s mind and why metrics matter
Metrics matter when it comes to subscription models, and Neiman Lab outlines two that should be at the forefront of every journalist's mind.
The Essential Engagement KPIs for Optimizing Conversion Rates
Why engagement is important, the essential KPIs for tracking it, and how to turn this measurement into actions that will optimize conversion rates.