Subscriber retention: what can digital publishers learn from the audio & video streaming industry?
After starting her career at Molotov and Deezer, Lisa Boucher is now Head of Digital Marketing & Business…
Guides
Guides to help you overcome a challenge, achieve a goal or simply impress your boss by better engaging, converting and retaining your audience.
152 posts
Publishers: how to maximize reader engagement on mobile apps
From customization and live feeds to onboarding and saving content for later, here are 6 publisher engagement techniques for apps
Ask the experts: paywalls, subscription and SEO
What's the impact of different paywall models on SEO? How can you reduce the risk of subscription on search performance? Our experts have the answers!
3 clicks to cancel: the new legislations that are forcing publishers to rethink their subscriber unsubscription journey
French regulators have recently announced a new click-to-cancel law - what does this mean for publishers?
Why news subscriptions feel like a burden to young people
Why young people don't pay for subscription-based news
How to dynamic paywall (it’s a lot more simple than you think)
Examples from successful publishers putting dynamic paywalls to use in better converting readers into subscribers
The first-party data strategy to increase ARPU for digital publishers
Practical implementations that move users through the funnel from anonymous, to newsletter subscriber, registered member, and finally to an engaged member who is ready to subscribe.
The Right Message: Subscriptions, Paywalls and Prospect Theory
Gain or loss? To succeed with a subscription product, understand what users want to achieve and choose the right message. A new research paper applies behavioral economics to news subscriptions.
No data? No AI. The importance of registering readers before even considering subscription propensity modeling…
AI brings about a world of opportunities, but intelligence needs fuel. Namely, data.
Publishers, let’s stop talking about advertising vs subscription, sustainability means advertising AND subscription
Registration is a valuable strategy for diversification, combining subscription and advertising revenue models