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Editorial work and products

How editorial teams are engaging, converting and retaining their audiences online, analyzed by the experts at The Audiencers, the go-to community for publishing professionals.

71 posts

Operations

It’s all Greek to me: the art of translating between editorial and commercial, the example of Hearst UK

The Audiencers' Festival in London in October 2023 did not disappoint! With 145 digital publishing professionals the afternoon…

byMadeleine White

Operations

Wordle and beyond: How games are impacting publisher newsletters

The playful evolution of media: Bridging games, newsletters and engagement Emerging at the crossroads of leisure and information,…

byThe Newsletter Newsletter

Decisions

The Risk of Personalization: do people want and trust it?

My name is Lars K Jensen, and I am a former journalist who has been working with digital development,…

byLars K Jensen

Operations

Audience innovation at the ABC: Navigating uncharted paths to engage audiences

Cultivating and deepening the ABC’s relationship with new audiences

byChloe Watson

Inspirations

Le Monde launches new mobile app feature to combat news avoidance & information fatigue

According to the latest Reuters Digital News Report, 36% of people worldwide choose to avoid news. From a business perspective, this represents a significant number of readers who may never subscribe to any news title or are at risk of unsubscribing soon. For the French newspaper Le Monde, this matter is taken seriously...

byMarion Wyss

Inspirations

Subscriber retention: what can digital publishers learn from the audio & video streaming industry?

After starting her career at Molotov and Deezer, Lisa Boucher is now Head of Digital Marketing & Business…

byMarion Wyss

Inspirations

100k downloads later — 8 things I learnt from launching FT Edit

Here are my human-first learnings of launching FT Edit, the Financial Times' app offering 8 in-depth articles a day.

byDilyana Evtimova

Decisions

Ask the experts: paywalls, subscription and SEO

What's the impact of different paywall models on SEO? How can you reduce the risk of subscription on search performance? Our experts have the answers!

byMadeleine White