The Risk of Personalization: do people want and trust it?
My name is Lars K Jensen, and I am a former journalist who has been working with digital development,…
Editorial work and products
How editorial teams are engaging, converting and retaining their audiences online, analyzed by the experts at The Audiencers, the go-to community for publishing professionals.
69 posts
Audience innovation at the ABC: Navigating uncharted paths to engage audiences
Cultivating and deepening the ABC’s relationship with new audiences
Le Monde launches new mobile app feature to combat news avoidance & information fatigue
According to the latest Reuters Digital News Report, 36% of people worldwide choose to avoid news. From a business perspective, this represents a significant number of readers who may never subscribe to any news title or are at risk of unsubscribing soon. For the French newspaper Le Monde, this matter is taken seriously...
Subscriber retention: what can digital publishers learn from the audio & video streaming industry?
After starting her career at Molotov and Deezer, Lisa Boucher is now Head of Digital Marketing & Business…
100k downloads later — 8 things I learnt from launching FT Edit
Here are my human-first learnings of launching FT Edit, the Financial Times' app offering 8 in-depth articles a day.
Ask the experts: paywalls, subscription and SEO
What's the impact of different paywall models on SEO? How can you reduce the risk of subscription on search performance? Our experts have the answers!
Playing the social media game: how publishers can learn and benefit from social
Insights from Press Gazette's future of media technology conference
Hyper-local news, via WhatsApp… The success of Pamplonews in Spain
Shifting from passive news consumption to an interactive and personalized experience is what this publication, exclusively on WhatsApp, is all about
Le Parisien’s new homepage: optimizing editorial and conversion simultaneously
We met with Vincent Briot, Chief Product Officer at Le Parisien, who told us about their homepage optimization project, a page which receives 12 million visits per month.
Migrating 1.2 million articles to Arc XP: a look behind-the-scenes as l’Express changes CMS
How did L'Express switch CMS tools without a trace?