Ask the experts: paywalls, subscription and SEO
What's the impact of different paywall models on SEO? How can you reduce the risk of subscription on search performance? Our experts have the answers!
Editorial work and products
How editorial teams are engaging, converting and retaining their audiences online, analyzed by the experts at The Audiencers, the go-to community for publishing professionals.
74 posts
Playing the social media game: how publishers can learn and benefit from social
Insights from Press Gazette's future of media technology conference
Hyper-local news, via WhatsApp… The success of Pamplonews in Spain
Shifting from passive news consumption to an interactive and personalized experience is what this publication, exclusively on WhatsApp, is all about
Le Parisien’s new homepage: optimizing editorial and conversion simultaneously
We met with Vincent Briot, Chief Product Officer at Le Parisien, who told us about their homepage optimization project, a page which receives 12 million visits per month.
Migrating 1.2 million articles to Arc XP: a look behind-the-scenes as l’Express changes CMS
How did L'Express switch CMS tools without a trace?
User needs 2.0: a plug-and-play model to be more valuable to audiences
Dmitry Shishkin is back with an updated version of the user needs model to bring newsrooms closer to its audiences and deliver value
From Content Strategy to Growth: A 6-Step Plan for Local News Email Newsletters
Maximize the value of newsletters with Andy's plan aimed at local publishers
Le Monde in English, 6 months later
In this exclusive interview, Arnaud Aubron, Le Monde’s Head of Development and lead of Le Monde in English, tells us about how and why they took on this project, the progress made so far and how the publisher has managed to run a whole ‘second daily newspaper’ in another language.
Managing editorial production: giving an objective to each content
What is my content actually seeking to achieve? With 50 pieces of content produced each day across 14 sections, Elodie's team at Unify's women's brands need to make each content worth publishing
The hourglass technique: how to write for your paywall
Forget the inverted pyramid - the hourglass is your new best friend to successfully writing for paywalled content