Dopamine & the Hook model: how The New York Times harnesses the power of games
Julien Ancel is the founder of Anthm, a gaming platform designed for media organizations wanting to adopt the…
Editorial work and products
How editorial teams are engaging, converting and retaining their audiences online, analyzed by the experts at The Audiencers, the go-to community for publishing professionals.
70 posts
“Decisive notes” – The articles that convert for Argentina’s Clarín
What makes a reader decide to subscribe? We look at how Clarín defined the type of journalism that converts and integrated learnings into the newsroom.
Optimizing SEO with your paywall in mind: lessons from The Athletic
Shelby Blackley spoke at The Audiencers' Festival on how to optimize SEO with your paywall in mind, including lessons from work at The Athletic.
How we developed a custom collaborative editor for our journalists at Contexte
At Contexte — a fast-growing B2B online media on politics founded in 2013, based in Paris and Brussels…
Implementing User Needs Is Cultural Change
Lars K Jensen is a former journalist who has been working with digital development, analyses and journalism in…
The Wall Street Journal: how to develop long term relationships with young audiences
The Audiencers' Festival at The New York Times Building on March 15th brought together 150 digital publishing professionals…
Optimizing News Production and Distribution: 4 CMSes for Modern Media Organizations
2023 was a terrible year… The media industry faces significant challenges as Google begins phasing out third-party cookies…
Product management: How POLITICO.eu revamped its website… in less than 3 months
POLITICO Europe is the European edition of the Axel Springer-owned news organization POLITICO, reporting on politics and policy…
Breaking the silo: bridging editorial and commercial teams, the essentials for success
Breaking down the silos between editorial, product and marketing is essential for success in a reader revenue model.
It’s all Greek to me: the art of translating between editorial and commercial, the example of Hearst UK
The Audiencers' Festival in London in October 2023 did not disappoint! With 145 digital publishing professionals the afternoon…