Madeleine is Editor-in-Chief of The Audiencers and Head of International at Poool. Having worked with a variety of publishers from across the globe, Madeleine's developed a deep understanding of reader revenue, engagement and conversion strategies.
Given that traffic on mobiles is significantly higher than on desktop (78.2% according to research), apps play an important role in publisher's digital strategy. However, when it comes to reader…
You're reading The Audiencers' newsletter #20, sent out on August 23rd, 2023. To receive future newsletters straight to your inbox every two weeks, sign up here.
Can your subscribers…
You're reading The Audiencers' newsletter #19, sent out on July 26th, 2023. To receive future newsletters straight to your inbox every two weeks, sign up here.
As I'm tying up…
You're reading The Audiencers' newsletter #18, sent out on July 12th, 2023. To receive future newsletters straight to your inbox every two weeks, sign up here.
In The Audiencers' Newsletter…
OneLog is the joint login service for the Swiss Digital Alliance – the federation of the largest Swiss media companies and publishing houses. The single login enables publishers to offer…
You're reading The Audiencers' newsletter #16, sent out on June 14th, 2023. To receive future newsletters straight to your inbox every two weeks, sign up here.
In The Audiencers' Newsletter #16:…