How to use a “Customer Rail” to drive retention and habit formation, just like The Times
How a simple banner within the homepage helps to drive subscriber engagement and form habits
Madeleine is Co-founder of The Audiencers and VP Marketing at Poool. Having worked with a variety of publishers from across the globe, Madeleine's developed a deep understanding of reader revenue, engagement and conversion strategies.
260 posts
Guide: how to segment audiences for a dynamic paywall
A deep dive into the many ways that you could segment your audience in a dynamic paywall model
Beyond borders and between the lines: How swissinfo.ch engages a global audience in 10 languages
The challenges of adaptation over translation, the role of community engagement across borders, & product-building for different audiences.
Owning the community and gamifying loyalty: Inside Milenio’s engagement strategies
Conversational tools, gamified loyalty... Milenio shows how to cultivate a highly engaged community
Les Coops de l’information “Pay What You Can” Campaign
4.2% increase in subscribers and higher average price for the first 3 months of subscription thanks to a "Pay what you can" campaign
Spektrum’s evolution of audience segmentation and testing
How to get started with segmentation like Spektrum, who shared these recommendations at Audiencers' Festival Hamburg
The Audiencers’ Festival Hamburg 2026: presentation slides
Slides from our Festival focused on relationship-building, an essential strategy for publishers to thrive in 2026 and beyond!
How The Kyiv Independent is growing membership through relationship-building
The Kyiv Independent treats their audience as a community rather than a series of transactions, and is reaping in the benefits
Winning the young ones: how NTM grew its under-25 subscriber base by 500%
Lessons from Sweden’s second-largest local news publisher on building a subscription to acquire young audiences.
Darwin CX and Poool unite to build end-to-end subscription platform for publishers
Poool is proud to announce a definitive agreement with Darwin CX to provide publishers with a unified, end-to-end subscription platform.