Madeleine White on The Audiencers

07

You're reading The Audiencers' newsletter #48 sent out on October 2nd, 2024. To receive future newsletters straight to your inbox every two weeks, sign up here. In today's newsletter: Lessons…

ByMadeleine White

07

Oct 2024

Newsletter

#47. A year on from Meta’s news ban in Canada

You're reading The Audiencers' newsletter #47 sent out on September 18th, 2024. To receive future newsletters straight to your inbox every two weeks, sign up here. In today's newsletter: A…

ByMadeleine White

07

Oct 2024

Newsletter

#46. The Atlantic shares cross-functional product development strategies

You're reading The Audiencers' newsletter #46 sent out on September 4th, 2024. To receive future newsletters straight to your inbox every two weeks, sign up here. In today's newsletter: Customer-centric…

ByMadeleine White

16

Sep 2024

Inspirations

Morning Crunch: lessons on acquiring and engaging young audiences from the newsletter-only German media start up

Morning Crunch is a newsletter-only media brand aimed at helping younger audiences to get informed on a topic in under 5 minutes each morning. Launched by ex-Burda Gregor Becker and…

ByMadeleine White

03

Sep 2024

Collections

The conversion funnel framework, explained

This article works through Poool's Conversion Funnel Framework, a set of KPIs that publishers can track in their Dashboard and use to optimize conversion rates. Each quarter, the Poool team…

ByMadeleine White

02

Sep 2024

Newsletter

#45. The check-list for your unsubscription journey

You're reading The Audiencers' newsletter #45 sent out on August 21st, 2024. To receive future newsletters straight to your inbox every two weeks, sign up here. In today's newsletter: Getting…

ByMadeleine White

02

Sep 2024

Newsletter

#44. Is paywall bypassing that problematic?

You're reading The Audiencers' newsletter #44 sent out on August 7th, 2024. To receive future newsletters straight to your inbox every two weeks, sign up here. I don't know what…

ByMadeleine White

02

Sep 2024

Newsletter

#43. How audience research collaborates with product at The Atlantic

You're reading The Audiencers' newsletter #43 sent out on July 24th, 2024. To receive future newsletters straight to your inbox every two weeks, sign up here. In today's newsletter: The…

ByMadeleine White

01

Sep 2024

Inspirations

Clarín’s digital transformation: the secrets behind the most successful Spanish-language media subscription

Journalist, Writer, Consultant and Professor specialized in Digital Media, Ismael Nafria Mitjans has published multiple books diving into the strategies of successful digital subscription media businesses, including Argentina's Clarín. …

ByMadeleine White

29

Aug 2024

Decisions

Customer-centric pricing strategies: Realizing the true value of your audience

When developing pricing and packaging strategies for a subscription product, it’s often tricky to balance contrasting objectives. Maximizing acquisition, increasing revenue, boosting retention… it’s hard to do all these things…

ByMadeleine White