Inspirations Relaunching The Guardian app: changing reader habits means we must also evolve New features and a redesign: the three areas that The Guardian improved in their new app, launched May 2025. byCraig Law11 August, 2025
Decisions Gain clarity on your purpose: the template that helps teams make faster, better decisions byKhalil A. Cassimally7 August, 2025
Inspirations Ask Birubala: Inside Newslaundry’s AI tool that frees up time and unlocks team growth byMadeleine White5 August, 2025
Decisions What 400 media apps tell us about the trends driving engagement in 2025 byChristie Easter4 August, 2025
Operations When the article is no longer enough: formats that outperform the article on news apps byHeiko Scherer31 July, 2025
Decisions AI and the subscriber funnel: How 3 newsrooms are using AI to grow, engage and retain audiences byAliya Itzkowitz29 July, 2025
Operations How The Guardian US meets underrepresented communities where they are byMadeleine White17 July, 2025
Operations Ask Nursing Times: Robin Booth on how they’re creating premium experiences with AI byMadeleine White2 July, 2025
Operations The Big Mac Index: a tool for comparing subscription price across the media industry byMarkus Schöberl29 June, 2025
Inspirations Post-Paywall Thinking, Publisher Perspectives from The Audiencers’ Festival BBC, Reuters, Toronto Star & others share how they're working on reader revenue strategies to build sustainable business models byJohn Rahim26 June, 2025
Operations The ins and outs of BFM’s new mobile-first vertical video format byAnthony Capon24 June, 2025
Operations 45 acquisition channels to convert readers into subscribers byMadeleine White10 June, 2025
Decisions Why the most valuable newsroom KPI is no longer reach but belonging byHeiko Scherer2 June, 2025
Decisions Are machines our most valuable audience? How media can monetize AI agents byMaxime Topolov26 May, 2025
Inspirations 25 ideas of content, features and benefits to offer paying subscribers byMadeleine White23 May, 2025
Decisions Strategic clarity, an end to silos and audiences-centricity: why you need audience practitioners and product people byKhalil A. Cassimally22 May, 2025
Inspirations Boosting membership conversion at Maverick Insider with FAQs byMadeleine White19 May, 2025
Inspirations From Idea to Implementation: Lessons Learned from the First AI Integration Process in a Local Argentine Newsroom byAlvaro Liuzzi
Operations Building and serving communities with Ryan Y. Kellett, Financial Times and THECITY byMadeleine White
Operations From €10M in losses to €25M in EBITDA: How Le Monde built a sustainable model A series of concrete editorial, tech and marketing initiatives that explain the group’s continued growth. byMarion Wyss6 May, 2025
Decisions Strategic priorities for the next two years: a world tour of media CEOs byMarion Wyss5 May, 2025
Inspirations Donations: three media outlets share strategies to maximise voluntary reader revenue byMarion Wyss4 May, 2025
Inspirations Handelsblatt Circles: 6 lessons on community from Chief Growth Officer Jan Kleibrink byLennart Schneider
Decisions Le Figaro halves the time to take out a subscription with their “AMEX” project byMarion Wyss
Inspirations More clarity, more value: how Contexte overhauled their subscription offer byMarion Wyss
Operations A guide to empowering everyone in media organisations to drive meaningful innovation byKhalil A. Cassimally
Inspirations Le Parisien launches on-site onboarding journey for new subscribers byMadeleine White17 March, 2025
Inspirations Testing and optimizing our subscription offers page at Le Monde byMarion Wyss10 March, 2025
Decisions Adapting user needs to your audience: what are other publishers doing? byMadeleine White5 March, 2025
Decisions North Stars for publishers and the example of Financial Times byMadeleine White27 February, 2025
Operations Making AI work for you: A practical guide for subscription managers Ah no, not another article on AI! The internet is awash with commentary on the ‘potential’ impact of AI on the media industry. But often, these discussions float in the realm of… byRupert Knowles20 February, 2025
Decisions 60% increase in active users: the value of push notifications byKevin Anderson18 February, 2025