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Subscription

Paywall and subscription strategies for digital media, analyzed by experts at The Audiencers, the go-to community for publishing professionals.

125 posts

Inspirations

Increasing acquisition with introductory offers: a look behind Scientific American’s subscription growth

76% of consumers say they’re more likely to subscribe if a free trial is offered. Over the past…

byChristopher Monello-Johnson

Collections

Ask the experts: How publishers are organizing their reader revenue teams

We spoke to publishers on their subscription team structure, KPIs and how they encourage cross-functional work in maximizing reader revenue

byMadeleine White

Decisions

“Decisive notes” – The articles that convert for Argentina’s Clarín

What makes a reader decide to subscribe? We look at how Clarín defined the type of journalism that converts and integrated learnings into the newsroom.

byIsmael Nafria

Operations

Changing the way we do paid: how L’Équipe halved subscriber acquisition costs whilst increasing both attribution and last-click subscriptions

how, by trial and error, L'Équipe managed to halve acquisition costs on advertising platforms, while increasing both attribution and last-click subscriptions.

byRomain Lhote