Inspirations The Washington Post’s attention to detail: 12 things you can learn from their strategy Nearly 150 years after it first launched as a news publication, The Washington Post is one of the… byLennart Schneider
Decisions Bridge roles in practice: the models, strategies and structures for success Our first panel session of The Audiencers' Festival didn't disappoint! Here's our key takeaways on bridge roles byMadeleine White
Newsletter #22. Ask the experts: will a paywall damage your SEO? You're reading The Audiencers' newsletter #22, sent out on September 20th, 2023. To receive future newsletters straight to… byMadeleine White
Decisions How publishers can grow with the youth: takeaways from the Valuable Young Audiences report What other brands are doing to attract young audiences, and how the publishing industry can achieve the same byMadeleine White
Decisions The 5 Rs of digital transformation: how Ringier is shaping the long-term success of its media titles Relevance, Reputation, Reach, Revenue and Resilience - the KPIs that are leading Ringier titles to a sustainable digital future byMadeleine White
Newsletter #20. Can your subscribers cancel in 3 clicks? You’re reading The Audiencers’ newsletter #20, sent out on August 23rd, 2023. To receive future newsletters straight to… byMadeleine White
Decisions What explains subscription conversion success? A new formula and study seeks to find an answer Does the paywall model impact conversion success? A study and a new formula for evaluating subscription success aims to answer this question byMarkus Schöberl
Inspirations Retention, engagement & subscriber-only newsletters: lessons to learn from the experts at WAN-IFRA’s Digital Media Europe From LADbible group and Die Zeit, to The New York Times and The Mill, what did the experts have to share at WAN-IFRA's event? byMadeleine White
Decisions Publishers, let’s stop talking about advertising vs subscription, sustainability means advertising AND subscription Registration is a valuable strategy for diversification, combining subscription and advertising revenue models byMadeleine White
Inspirations 4 things to learn from Babbel’s e-learning subscription success Humans and machines should work hand-in-hand, personalization is good but individualization is better, and other lessons to learn from Babbel's subscription byLennart Schneider