The Washington Post’s attention to detail: 12 things you can learn from their strategy
Nearly 150 years after it first launched as a news publication, The Washington Post is one of the…
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Paywall and subscription strategies for digital media, analyzed by experts at The Audiencers, the go-to community for publishing professionals.
120 posts
Bridge roles in practice: the models, strategies and structures for success
Our first panel session of The Audiencers' Festival didn't disappoint! Here's our key takeaways on bridge roles
#22. Ask the experts: will a paywall damage your SEO?
You're reading The Audiencers' newsletter #22, sent out on September 20th, 2023. To receive future newsletters straight to…
How publishers can grow with the youth: takeaways from the Valuable Young Audiences report
What other brands are doing to attract young audiences, and how the publishing industry can achieve the same
The 5 Rs of digital transformation: how Ringier is shaping the long-term success of its media titles
Relevance, Reputation, Reach, Revenue and Resilience - the KPIs that are leading Ringier titles to a sustainable digital future
#20. Can your subscribers cancel in 3 clicks?
You’re reading The Audiencers’ newsletter #20, sent out on August 23rd, 2023. To receive future newsletters straight to…
What explains subscription conversion success? A new formula and study seeks to find an answer
Does the paywall model impact conversion success? A study and a new formula for evaluating subscription success aims to answer this question
Retention, engagement & subscriber-only newsletters: lessons to learn from the experts at WAN-IFRA’s Digital Media Europe
From LADbible group and Die Zeit, to The New York Times and The Mill, what did the experts have to share at WAN-IFRA's event?
Publishers, let’s stop talking about advertising vs subscription, sustainability means advertising AND subscription
Registration is a valuable strategy for diversification, combining subscription and advertising revenue models
4 things to learn from Babbel’s e-learning subscription success
Humans and machines should work hand-in-hand, personalization is good but individualization is better, and other lessons to learn from Babbel's subscription