How we introduced group subscriptions to The Atlantic
From the early days of market research homing in on a target audience to finding ways to incorporate…
Subscription
Paywall and subscription strategies for digital media, analyzed by experts at The Audiencers, the go-to community for publishing professionals.
125 posts
8 tips for acing your subscription pricing strategy
Price is the biggest lever for any subscription company, but most companies don't have a pricing strategy... At…
The French publisher’s quest to reach new audiences
We met on a cold Friday morning, in a noisy café in Paris’ 15th arrondissement. Coffee in hand, Bérénice Lajouranie, Managing Director of the daily business newspaper Les Echos, accompanied by Violaine Degas, Digital Director, begins to share the inside story of their recent quest to reach new audiences. Recounting the context and vision behind this major digital project, I learn about the reasoning behind this work, how it unfolded, the KPIs measured and results attained.
From the brink of bankruptcy to digital transformation: the impressive story of Les Coops de l’info
Can you introduce the Les Coops de l’info group? Les Coops de l’info is a cooperative press group…
Leveraging new audiences with The Guardian’s 12for12 campaign
Craig Law, Product Marketing Manager at The Guardian, spoke at ACE's Subscriptions Seminar this November about the British…
The Washington Post’s attention to detail: 12 things you can learn from their strategy
Nearly 150 years after it first launched as a news publication, The Washington Post is one of the…
Bridge roles in practice: the models, strategies and structures for success
Our first panel session of The Audiencers' Festival didn't disappoint! Here's our key takeaways on bridge roles
#22. Ask the experts: will a paywall damage your SEO?
You're reading The Audiencers' newsletter #22, sent out on September 20th, 2023. To receive future newsletters straight to…
How publishers can grow with the youth: takeaways from the Valuable Young Audiences report
What other brands are doing to attract young audiences, and how the publishing industry can achieve the same
The 5 Rs of digital transformation: how Ringier is shaping the long-term success of its media titles
Relevance, Reputation, Reach, Revenue and Resilience - the KPIs that are leading Ringier titles to a sustainable digital future