What explains subscription conversion success? A new formula and study seeks to find an answer
Does the paywall model impact conversion success? A study and a new formula for evaluating subscription success aims to answer this question
Subscription
Paywall and subscription strategies for digital media, analyzed by experts at The Audiencers, the go-to community for publishing professionals.
114 posts
Retention, engagement & subscriber-only newsletters: lessons to learn from the experts at WAN-IFRA’s Digital Media Europe
From LADbible group and Die Zeit, to The New York Times and The Mill, what did the experts have to share at WAN-IFRA's event?
Publishers, let’s stop talking about advertising vs subscription, sustainability means advertising AND subscription
Registration is a valuable strategy for diversification, combining subscription and advertising revenue models
4 things to learn from Babbel’s e-learning subscription success
Humans and machines should work hand-in-hand, personalization is good but individualization is better, and other lessons to learn from Babbel's subscription
5 projects of a PMO at NYT – The Interaction Model
My first project as Program Manager was to review the campaign execution processes to integrate the work of the media team. This was called the "Interaction model". A new term, which has become part of everyday language.
Paywalled content: Rethink Your Premium Icons
It seems like a good idea to have an icon on paywalled content – but what if we've been doing it wrong? Some publishers have started flipping the logic
Integrating a Program Management function into the marketing team: the example of The New York Times
Perrine tells us about a little-known role she had at The New York Times Marketing, that of "Program Manager". Its main objective: to put in place operational mechanisms to ensure the success of marketing strategies...
Ask the experts: what are the most valuable engagement metrics to measure in a subscription model?
We asked industry experts about how to connect engagement to revenue and which KPIs publishers should track in a reader revenue model
4 things to learn from Süddeutsche Zeitung’s digital transformation
Different offerings for different readers, multiple revenue pillars and other lessons from Süddeutsche Zeitung's digital subscription model.
#7. Turning the customer care center into a source of insights
You're reading The Audiencers' newsletter #7, sent out on February 8th, 2023. To receive future newsletters straight to…