Guides

Guides to help you overcome a challenge, achieve a goal or simply impress your boss by better engaging, converting and retaining your audience.

154 posts

Customer-centric pricing strategies: Realizing the true value of your audience

When developing pricing and packaging strategies for a subscription product, it’s often tricky to balance contrasting objectives. Maximizing…

"Generative AI is altering the very heart of the publishing industry: the creation of content, which means that…

One of the greatest disconnects that we see in the news today is that we’re losing younger generations.…

If you're in the media business, likelihood is you already know what a paywall is. It blocks content…

Hello Genoveva, you’re the Strategic Partner Manager at Google in Spain. What does that mean? What is your…

Pricing is a key lever for revenue and profitability growth for news media, and so an essential strategy to master.

LTV helps companies understand the medium and long-term effects of their actions, and steer their digital subscription business model.

Lars K Jensen is a former journalist who has been working with digital development, analyses and journalism in…

2023 was a terrible year… The media industry faces significant challenges as Google begins phasing out third-party cookies…