Engagement and community building ideas to steal
Ideas, benchmarks, case studies and best practices to build a loyal, engaged community of readers and subscribers
Guides
Guides to help you overcome a challenge, achieve a goal or simply impress your boss by better engaging, converting and retaining your audience.
152 posts
35 ways to grow your newsletter list
The newsletter man himself, Dan Oshinsky, founder of Inbox Collective, spoke at The Audiencers' Workshop in New York sharing 35 recommendations to grow your newsletter list.
The publisher’s practical guide to success with gamification
8 essentials for success in gamification, how to use this format to increase revenue, tying content to games and marketing games.
The retention-acquisition connection
This article is from Tom Burrell's, Retention Blueprint Newsletter. Written specifically for Subscription businesses, 'The Retention Blueprint' is…
How to analyze your subscription data
Three insights from Lennart's interview with data specialist Ana Moya (ex. Handelsblatt Media Group and Funke)
ARPU, one of the less reliable metrics
ARPU… one of the most closely monitored and highly appreciated KPIs for e-commerce marketing teams across all sectors.…
The conversion funnel framework, explained
This article works through Poool's Conversion Funnel Framework, a set of KPIs that publishers can track in their…
[Workshop recap] Strategies from The Audiencers to ace subscriber onboarding
In June, we organized a subscription speed-dating workshop in London. Speed-dating you said? Yes: a new kind of…
Customer-centric pricing strategies: Realizing the true value of your audience
When developing pricing and packaging strategies for a subscription product, it’s often tricky to balance contrasting objectives. Maximizing…
Gen AI and the ‘deconstruction’ of the media value chain
"Generative AI is altering the very heart of the publishing industry: the creation of content, which means that…