Guides

Guides to help you overcome a challenge, achieve a goal or simply impress your boss by better engaging, converting and retaining your audience.

136 posts

News media: determining the optimal price for your subscription product

Pricing is a key lever for revenue and profitability growth for news media, and so an essential strategy to master.

LTV helps companies understand the medium and long-term effects of their actions, and steer their digital subscription business model.

Lars K Jensen is a former journalist who has been working with digital development, analyses and journalism in…

2023 was a terrible year… The media industry faces significant challenges as Google begins phasing out third-party cookies…

Pepe Cerezo, digital monetization consultant and specialist in digital journalism and new business models, set the scene at…

Marketing directors play a pivotal role in shaping the success of their organizations. They are tasked with making…

Price is the biggest lever for any subscription company, but most companies don't have a pricing strategy... At…

Breaking down the silos between editorial, product and marketing is essential for success in a reader revenue model.

A/B testing is essential to being successful in the subscription business. Whether Spotify, Netflix, Disney or The New…

My name is Lars K Jensen, and I am a former journalist who has been working with digital development,…