Guides

Guides to help you overcome a challenge, achieve a goal or simply impress your boss by better engaging, converting and retaining your audience.

144 posts

Building the optimal registration journey

Registration is a valuable model for digital publishers at any level of maturity or revenue model:

It’s a million dollar question. And one that every publisher with a digital subscriptions model has asked themselves…

Be audience-first with your reader revenue model by adapting the paywall and experience to a user's profile and context

Although there is of course a lot to master when launching your digital subscription model, these are our…

Ideas, benchmarks, case studies and best practices to build a loyal, engaged community of readers and subscribers

8 essentials for success in gamification, how to use this format to increase revenue, tying content to games and marketing games.

This article is from Tom Burrell's, Retention Blueprint Newsletter. Written specifically for Subscription businesses, 'The Retention Blueprint' is…

Three insights from Lennart's interview with data specialist Ana Moya (ex. Handelsblatt Media Group and Funke)

ARPU… one of the most closely monitored and highly appreciated KPIs for e-commerce marketing teams across all sectors.…