Handelsblatt Circles: 6 lessons on community from Chief Growth Officer Jan Kleibrink
How Handelsblatt acquires members for their high-priced communities and their big ambitions for the future
Engagement
Engagement strategies for a reader revenue model, by The Audiencers, the go-to community for publishing professionals.
122 posts
How Clarin is Redefining News Consumption with AI-Powered Audio
How Argentina’s largest news media organization embraced the shift in content consumption by integrating AI-powered Text-to-Speech, redefining how their audience interacts with the news
5 essentials when A/B testing from Reuters’ newsletter team
A/B testing is a cornerstone of audience strategy, but it doesn't have to be complicated! Here's how to do it well.
The ultimate case study list to inspire your reader revenue model
All articles on The Audiencers from publishers around the world, organized by reader revenue topic
How the user needs approach boosts engagement
Increasingly more people are advocating a user needs model as the key to building an engaged, loyal audience. The data continues to prove it.
A guide to empowering everyone in media organisations to drive meaningful innovation
This guide presents a practical template that helps anyone in newsrooms come up with promising ideas and turn them into strategic solutions, breaking through traditional hierarchical barriers.
Audience, engagement and community at The Globe and Mail
Live Q&As with journalists, call-outs and reader-led content - how The Globe and Mail is developing a loyal community
Adapting user needs to your audience: what are other publishers doing?
Ringier, Berlingske, Vox... How have media organizations adapted the User Needs Model to their content and audience?
60% increase in active users: the value of push notifications
Push notifications and other app messaging can be a powerful tool for building habits - this report reveals how.
The checklist to write engaging polls
Polls haven’t always been a favorite among media, often dismissed as gimmicks. But their potential is undeniable: polls spark conversations, convert passive readers into active participants, and deepen audience relationships.