Engagement

Engagement strategies for a reader revenue model, by The Audiencers, the go-to community for publishing professionals.

123 posts

When the article is no longer enough: formats that outperform the article on news apps

How the article can adapt to modern readers to better capture interest, reduce friction and guide users through complex stories.

Engagement, visibility and a touch of frustration; here's a list of strategies to successfully convert free members into paying subscribers.

We sat down with the Audience Engagement Editor for Underrepresented Communities at The Guardian to hear about this unique role.

Sarah Marshall spoke at The Audiencers' Festival about how Condé Nast has seen success in building out the middle of the audience funnel.

BBC, Reuters, Toronto Star & others share how they're working on reader revenue strategies to build sustainable business models

How BFM designed an engaging, monetizable, vertical video format in-house, leading to 2.5 million views per month.

Why loyalty and value are at the top of the hierarchy of metrics for publishers and which KPIs you can track in this strategy.

A deep dive into MCP and A2A, and how they could provide a new revenue stream for publishers

Audience practitioners and product-minded people are becoming increasingly influential across the industry. Here's why you need them.