Julien Ancel is the founder of Anthm, a gaming platform designed for media organizations wanting to adopt the gaming strategy that revolutionized the New York Times. However, it's important to…
This year, AI has created a major buzz in the media world (and maybe in every other industry too!).
If you're into AI and journalism like me, you might've felt…
The Audiencers' Festival at The New York Times Building on March 15th brought together 150 digital publishing professionals to discuss everything from audience research to newsletters, engaging young audiences and…
Newsletters continue to be a valuable tool for cutting through the noise of shared online spaces and engaging audiences in direct and meaningful ways. To learn from a couple of…
Montreal-based La Presse is a unique news organization. Long-time property of the Desmarais family, the legacy daily, which famously ditched its print edition for an iPad-only app in 2015, became…
Réussir is a B2B press group whose business model, like so many others, was traditionally based on print advertising. Of course, digital ambitions began to emerge in the early 2000s,…
The context of Grupo Globo
Established in 1965, Globo has risen to become one of the most influential media and technology organizations in Brazil. It operates across various sectors, such…
From the early days of market research homing in on a target audience to finding ways to incorporate user feedback throughout the development cycle, the goal was “seamless.”
For years, The Atlantic has…
The playful evolution of media: Bridging games, newsletters and engagement
Emerging at the crossroads of leisure and information, media companies are increasingly recognizing the potential of games.
One of the…
My name is Lars K Jensen, and I am a former journalist who has been working with digital development, analyses and journalism in the media industry for several years. I work…