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  • Operations

Enhancing audience engagement with data-driven decision-making: a practical guide

In today’s digital landscape, engaging audiences has become more complex than ever. As consumer behavior continues to evolve,…
byOleksandr Sanin
DER SPIEGEL engagement DER SPIEGEL engagement
  • Operations

Audience Research: identifying Key Engagement Drivers at DER SPIEGEL

This article was co-authored by Alexander Held, Senior Data Scientist, and Angelika Zajac, qualitative researcher in the audience…
byAlexander Held
  • Decisions

Engaging Tomorrow: Mastering the Youth-Friendly Engagement Funnel for Media Brands

By Danuta Bregula and Liesbeth Nizet, authors of the How Publishers Can Grow with Today’s Youth report and…
byYouthquake and stuff
Media time Media time
  • Collections

Media Time: the ultimate engagement metric for subscription publishers

Organized by German press agency dpa and consultancy firm Highberg, the DRIVE (Digital Revenue Initiative) project was launched…
byMadeleine White
subscriber onboarding subscriber onboarding
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Publisher onboarding journeys: benchmarking and best practices

Increasing retention rates has been a key focus for subscription businesses in recent years, particularly as it’s now…
byMadeleine White
How many articles to offer for free before the paywall? How many articles to offer for free before the paywall?
  • Collections

How many articles should you offer for free before the paywall?

It’s a million dollar question. And one that every publisher with a digital subscriptions model has asked themselves…
byMadeleine White
Community building ideas to steal Community building ideas to steal
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Engagement and community building ideas to steal

Ideas, benchmarks, case studies and best practices to build a loyal, engaged community of readers and subscribers
byMadeleine White
Washington post newsletter click through rate strategies Washington post newsletter click through rate strategies
  • Collections

5 low-lift ways The Washington Post increased click-through rates

Kelly Poe of WP shares how they've increased newsletter CTRs to better engage, convert and retain their audiences.
byMadeleine White
Le Parisien onboarding Le Parisien onboarding
  • Collections

35 ways to grow your newsletter list

The newsletter man himself, Dan Oshinsky, founder of Inbox Collective, spoke at The Audiencers' Workshop in New York sharing 35 recommendations to grow your newsletter list.
byMadeleine White
  • Inspirations

Innovating with AI, the impressive work of Aftonbladet

When it comes to innovating with AI in the newsroom, Schibsted, a media group based in Oslo, shows…
byAnabelle Nicoud

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