Engagement

Engagement strategies for a reader revenue model, by The Audiencers, the go-to community for publishing professionals.

122 posts

Doing User Needs right: The Bureau of Investigative Journalism share their secrets

Oliver Kemp, TBIJ’s Audience Editor, shares insights on rolling out user needs at The Audiencers' Festival London 2025.

Subscription models live off habits. And hardly any app is as good at this as Duolingo! Let’s dive into what makes their strategy a success.

Encourage readers to have repeated, meaningful interactions with your content by building habits, community and engagement.

How NPG Digital built a technology to personalize their homepage, leading to an increase in engagement, conversion and retention.

How the FT worked to make commenting more visible and inviting with AI generated, thought-provoking questions.

New features and a redesign: the three areas that The Guardian improved in their new app, launched May 2025.

This workshop and template will help align your team on the purpose of your business, supporting faster, better decision making

Pugpig's recent report shares data on engagement on mobile apps, proving once again the value of apps for digital publishers.

How the article can adapt to modern readers to better capture interest, reduce friction and guide users through complex stories.

Engagement, visibility and a touch of frustration; here's a list of strategies to successfully convert free members into paying subscribers.