Engagement

Engagement strategies for a reader revenue model, by The Audiencers, the go-to community for publishing professionals.

123 posts

The media industry’s 5 toxic obsessions: no.1 criticizing platforms

The greatest threat to media isn't AI, Google or the decline in social traffic. The real problem is us, and our inability to serve readers.

‘Watch more, search less’: with its Platforms guide, Télérama aims to transform streaming evenings into genuine cultural events.

Oliver Kemp, TBIJ’s Audience Editor, shares insights on rolling out user needs at The Audiencers' Festival London 2025.

Subscription models live off habits. And hardly any app is as good at this as Duolingo! Let’s dive into what makes their strategy a success.

Encourage readers to have repeated, meaningful interactions with your content by building habits, community and engagement.

How NPG Digital built a technology to personalize their homepage, leading to an increase in engagement, conversion and retention.

How the FT worked to make commenting more visible and inviting with AI generated, thought-provoking questions.

New features and a redesign: the three areas that The Guardian improved in their new app, launched May 2025.

This workshop and template will help align your team on the purpose of your business, supporting faster, better decision making

Pugpig's recent report shares data on engagement on mobile apps, proving once again the value of apps for digital publishers.