Operations Enhancing audience engagement with data-driven decision-making: a practical guide In today’s digital landscape, engaging audiences has become more complex than ever. As consumer behavior continues to evolve,… byOleksandr Sanin
Operations Audience Research: identifying Key Engagement Drivers at DER SPIEGEL This article was co-authored by Alexander Held, Senior Data Scientist, and Angelika Zajac, qualitative researcher in the audience… byAlexander Held
Decisions Engaging Tomorrow: Mastering the Youth-Friendly Engagement Funnel for Media Brands By Danuta Bregula and Liesbeth Nizet, authors of the How Publishers Can Grow with Today’s Youth report and… byYouthquake and stuff
Collections Media Time: the ultimate engagement metric for subscription publishers Organized by German press agency dpa and consultancy firm Highberg, the DRIVE (Digital Revenue Initiative) project was launched… byMadeleine White
Collections Publisher onboarding journeys: benchmarking and best practices Increasing retention rates has been a key focus for subscription businesses in recent years, particularly as it’s now… byMadeleine White
Collections How many articles should you offer for free before the paywall? It’s a million dollar question. And one that every publisher with a digital subscriptions model has asked themselves… byMadeleine White
Collections Engagement and community building ideas to steal Ideas, benchmarks, case studies and best practices to build a loyal, engaged community of readers and subscribers byMadeleine White
Collections 5 low-lift ways The Washington Post increased click-through rates Kelly Poe of WP shares how they've increased newsletter CTRs to better engage, convert and retain their audiences. byMadeleine White
Collections 35 ways to grow your newsletter list The newsletter man himself, Dan Oshinsky, founder of Inbox Collective, spoke at The Audiencers' Workshop in New York sharing 35 recommendations to grow your newsletter list. byMadeleine White
Inspirations Innovating with AI, the impressive work of Aftonbladet When it comes to innovating with AI in the newsroom, Schibsted, a media group based in Oslo, shows… byAnabelle Nicoud