Audience, engagement and community at The Globe and Mail
Live Q&As with journalists, call-outs and reader-led content - how The Globe and Mail is developing a loyal community
Engagement
Engagement strategies for a reader revenue model, by The Audiencers, the go-to community for publishing professionals.
126 posts
Adapting user needs to your audience: what are other publishers doing?
Ringier, Berlingske, Vox... How have media organizations adapted the User Needs Model to their content and audience?
North Stars for publishers and the example of Financial Times
Deep dive into the development of Financial Times' North Star metric and latest Metrics That Matter framework
60% increase in active users: the value of push notifications
Push notifications and other app messaging can be a powerful tool for building habits - this report reveals how.
The checklist to write engaging polls
Polls haven’t always been a favorite among media, often dismissed as gimmicks. But their potential is undeniable: polls spark conversations, convert passive readers into active participants, and deepen audience relationships.
5 case studies on navigating sustained newsroom transformation
From building a B2B product & attracting a younger, female audience to launching a Swiftie newsletter, 5 European publishers share their work.
How to build habits: seven lessons for publishers from Freeletics
Ellie Hughes of Freeletics shares how they use habit-building strategies to increase engagement and retention.
Going further with interactive engagement: introducing the debating feature
Regular commenting below articles has always been a frequently-used engagement feature on DER SPIEGEL. In fact, Product Manager…
How AI helped a local newsroom in Argentina boost its reach, innovation and sustainability
A resource with lessons learned from the Argentinian Todo Jujuy for other local media looking to utilize AI in the newsroom.
Learning from Membership models: Daily Maverick’s superpower database
Daily Maverick's unique idea to build a huge internal database of contactable ‘Insiders’ covering every industry and discipline possible.