Engagement

Engagement strategies for a reader revenue model, by The Audiencers, the go-to community for publishing professionals.

122 posts

5 case studies on navigating sustained newsroom transformation

From building a B2B product & attracting a younger, female audience to launching a Swiftie newsletter, 5 European publishers share their work.

Ellie Hughes of Freeletics shares how they use habit-building strategies to increase engagement and retention.

Regular commenting below articles has always been a frequently-used engagement feature on DER SPIEGEL. In fact, Product Manager…

A resource with lessons learned from the Argentinian Todo Jujuy for other local media looking to utilize AI in the newsroom.

Daily Maverick's unique idea to build a huge internal database of contactable ‘Insiders’ covering every industry and discipline possible.

In today’s digital landscape, engaging audiences has become more complex than ever. As consumer behavior continues to evolve,…

The Audience Research Methods Resource Pack was developed by Dr John Mills, the founder and director of Archen…

This article was co-authored by Alexander Held, Senior Data Scientist, and Angelika Zajac, qualitative researcher in the audience…

By Danuta Bregula and Liesbeth Nizet, authors of the How Publishers Can Grow with Today’s Youth report and…

Organized by German press agency dpa and consultancy firm Highberg, the DRIVE (Digital Revenue Initiative) project was launched…