Engagement

Engagement strategies for a reader revenue model, by The Audiencers, the go-to community for publishing professionals.

119 posts

The publisher’s practical guide to success with gamification

8 essentials for success in gamification, how to use this format to increase revenue, tying content to games and marketing games.

Written by Christophe Cluzel and Catherine Léger from Radio-Canada. Christophe, Radio-Canada’s Senior Director of Marketing Strategies, guides the…

When it comes to innovating with AI in the newsroom, Schibsted, a media group based in Oslo, shows…

“Our products are better when informed by the people who use them“ The Audiencers' Festival at The New…

Reader-led journalism, live Q&As, polls... how British publishers are developing subscriber engagement through community

The context Educating subscribers about their entitlements is critical for successful onboarding. One effective method is to send…

Thomas Schultz-Homberg, CEO of Kölner Stadt-Anzeiger Medien group, shares how AI helps their editorial and business strategies

Écouter des articles plutôt que les lire, parce que nous sommes en voiture, les mains prises à la…