The ultimate guide to audience research methods for digital publishers
The Audience Research Methods Resource Pack was developed by Dr John Mills, the founder and director of Archen…
Engagement
Engagement strategies for a reader revenue model, by The Audiencers, the go-to community for publishing professionals.
125 posts
Audience Research: identifying Key Engagement Drivers at DER SPIEGEL
This article was co-authored by Alexander Held, Senior Data Scientist, and Angelika Zajac, qualitative researcher in the audience…
Engaging Tomorrow: Mastering the Youth-Friendly Engagement Funnel for Media Brands
By Danuta Bregula and Liesbeth Nizet, authors of the How Publishers Can Grow with Today’s Youth report and…
Media Time: the ultimate engagement metric for subscription publishers
Organized by German press agency dpa and consultancy firm Highberg, the DRIVE (Digital Revenue Initiative) project was launched…
Engagement and community building ideas to steal
Ideas, benchmarks, case studies and best practices to build a loyal, engaged community of readers and subscribers
5 low-lift ways The Washington Post increased click-through rates
Kelly Poe of WP shares how they've increased newsletter CTRs to better engage, convert and retain their audiences.
35 ways to grow your newsletter list
The newsletter man himself, Dan Oshinsky, founder of Inbox Collective, spoke at The Audiencers' Workshop in New York sharing 35 recommendations to grow your newsletter list.
The publisher’s practical guide to success with gamification
8 essentials for success in gamification, how to use this format to increase revenue, tying content to games and marketing games.
Morning Crunch: lessons on acquiring and engaging young audiences from the newsletter-only German media start up
Morning Crunch is a newsletter-only media brand aimed at helping younger audiences to get informed on a topic…
Meta’s news ban on Canada – a chance to strengthen Radio-Canada
Written by Christophe Cluzel and Catherine Léger from Radio-Canada. Christophe, Radio-Canada’s Senior Director of Marketing Strategies, guides the…