5 low-lift ways The Washington Post increased click-through rates
Kelly Poe of WP shares how they've increased newsletter CTRs to better engage, convert and retain their audiences.
Engagement
Engagement strategies for a reader revenue model, by The Audiencers, the go-to community for publishing professionals.
121 posts
35 ways to grow your newsletter list
The newsletter man himself, Dan Oshinsky, founder of Inbox Collective, spoke at The Audiencers' Workshop in New York sharing 35 recommendations to grow your newsletter list.
The publisher’s practical guide to success with gamification
8 essentials for success in gamification, how to use this format to increase revenue, tying content to games and marketing games.
Morning Crunch: lessons on acquiring and engaging young audiences from the newsletter-only German media start up
Morning Crunch is a newsletter-only media brand aimed at helping younger audiences to get informed on a topic…
Meta’s news ban on Canada – a chance to strengthen Radio-Canada
Written by Christophe Cluzel and Catherine Léger from Radio-Canada. Christophe, Radio-Canada’s Senior Director of Marketing Strategies, guides the…
Newsletter landing page: 9 essentials for a successful acquisition strategy
I’ve subscribed to over 2,000 newsletters over the last few years. Most of them had terrible landing pages,…
Innovating with AI, the impressive work of Aftonbladet
When it comes to innovating with AI in the newsroom, Schibsted, a media group based in Oslo, shows…
The Atlantic: bringing more value to readers and subscribers through our mobile app
“Our products are better when informed by the people who use them“ The Audiencers' Festival at The New…
Developing community beyond commenting, with The Telegraph and The Times
Reader-led journalism, live Q&As, polls... how British publishers are developing subscriber engagement through community
Stand out with an onboarding pack: How The Economist increased new subscriber engagement by 3.5%
The context Educating subscribers about their entitlements is critical for successful onboarding. One effective method is to send…