Engagement

Engagement strategies for a reader revenue model, by The Audiencers, the go-to community for publishing professionals.

122 posts

Stand out with an onboarding pack: How The Economist increased new subscriber engagement by 3.5%

The context Educating subscribers about their entitlements is critical for successful onboarding. One effective method is to send…

Thomas Schultz-Homberg, CEO of Kölner Stadt-Anzeiger Medien group, shares how AI helps their editorial and business strategies

Écouter des articles plutôt que les lire, parce que nous sommes en voiture, les mains prises à la…

Julien Ancel is the founder of Anthm, a gaming platform designed for media organizations wanting to adopt the…

Leaders in Europe and North America, including Hearst, Gannet, Newsquest and L'Équipe, share how they're using AI to increase engagement.

Man of Many is a proudly independent Australian digital media for the latest in products, technology and style…

Lars K Jensen is a former journalist who has been working with digital development, analyses and journalism in…

The Audiencers' Festival at The New York Times Building on March 15th brought together 150 digital publishing professionals…

Newsletters continue to be a valuable tool for cutting through the noise of shared online spaces and engaging…

Discover how the Canadian non-profit media, La Presse, generated 13M net assets in 2023 with a diverse revenue model & user engagement.