Dopamine & the Hook model: how The New York Times harnesses the power of games
Julien Ancel is the founder of Anthm, a gaming platform designed for media organizations wanting to adopt the…
Engagement
Engagement strategies for a reader revenue model, by The Audiencers, the go-to community for publishing professionals.
119 posts
AI in the newsroom: 5 use cases to leverage AI in your operations
Leaders in Europe and North America, including Hearst, Gannet, Newsquest and L'Équipe, share how they're using AI to increase engagement.
Man of Many – the carbon-neutral, quality-focused, independent men’s lifestyle magazine picking up awards left, right and center
Man of Many is a proudly independent Australian digital media for the latest in products, technology and style…
Implementing User Needs Is Cultural Change
Lars K Jensen is a former journalist who has been working with digital development, analyses and journalism in…
The Wall Street Journal: how to develop long term relationships with young audiences
The Audiencers' Festival at The New York Times Building on March 15th brought together 150 digital publishing professionals…
How Reuters and The New York Times use newsletters to drive loyalty, subscriptions, and revenue
Newsletters continue to be a valuable tool for cutting through the noise of shared online spaces and engaging…
Advertising, philanthropy, and user engagement: How the non-profit La Presse generated $13 million net assets in 2023
Discover how the Canadian non-profit media, La Presse, generated 13M net assets in 2023 with a diverse revenue model & user engagement.
How Brazil’s Globo measures audience engagement across its portfolio
The context of Grupo Globo Established in 1965, Globo has risen to become one of the most influential…
Product management: How POLITICO.eu revamped its website… in less than 3 months
POLITICO Europe is the European edition of the Axel Springer-owned news organization POLITICO, reporting on politics and policy…
The French publisher’s quest to reach new audiences
We met on a cold Friday morning, in a noisy café in Paris’ 15th arrondissement. Coffee in hand, Bérénice Lajouranie, Managing Director of the daily business newspaper Les Echos, accompanied by Violaine Degas, Digital Director, begins to share the inside story of their recent quest to reach new audiences. Recounting the context and vision behind this major digital project, I learn about the reasoning behind this work, how it unfolded, the KPIs measured and results attained.