The Telegraph: retaining subscribers with a killer mobile strategy
The Telegraph made a radical product choice: to allocate 90% of its resources to its mobile app, placing it at the centre of its strategy and building subscriber loyalty.
Operations
Def. Supporting you in the everyday jobs and processes required for a successful digital strategy. We hope that these articles give you answers so that you leave knowing exactly what to do to solve your current challenges, impress your boss and achieve your business goals.
116 posts
3,360 new subscribers in a month: Télérama’s new streaming guide product pays off
‘Watch more, search less’: with its Platforms guide, Télérama aims to transform streaming evenings into genuine cultural events.
Developing the middle of the funnel: how to turn fly-bys into loyal readers
Encourage readers to have repeated, meaningful interactions with your content by building habits, community and engagement.
Why 80% of our homepage is now personalized — and how that’s changing everything
How NPG Digital built a technology to personalize their homepage, leading to an increase in engagement, conversion and retention.
Integrating AI into daily editorial workflows at Clarín
Alvaro shares how he worked with Clarin to apply AI in workflows, experimenting with new formats & designing practical solutions for daily use.
Perfect your value proposition to convert more readers into subscribers
Our 2-step framework to clearly communicate why users should convert into a paying subscriber.
When the article is no longer enough: formats that outperform the article on news apps
How the article can adapt to modern readers to better capture interest, reduce friction and guide users through complex stories.
How to turn registered members into subscribers
Engagement, visibility and a touch of frustration; here's a list of strategies to successfully convert free members into paying subscribers.
How The Guardian US meets underrepresented communities where they are
We sat down with the Audience Engagement Editor for Underrepresented Communities at The Guardian to hear about this unique role.
How Condé Nast is growing the “happy middle” of the audience funnel
Sarah Marshall spoke at The Audiencers' Festival about how Condé Nast has seen success in building out the middle of the audience funnel.