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Home Publishers Page 9
Perrine Pavageau Perrine Pavageau
  • Operations

5 projects of a PMO at NYT – The Interaction Model

My first project as Program Manager was to review the campaign execution processes to integrate the work of the media team. This was called the "Interaction model". A new term, which has become part of everyday language.
byPerrine Pavageau
  • Operations

Paywalled content: Rethink Your Premium Icons

It seems like a good idea to have an icon on paywalled content – but what if we've been doing it wrong? Some publishers have started flipping the logic
byLars K Jensen
Perrine Pavageau Perrine Pavageau
  • Inspirations

Integrating a Program Management function into the marketing team: the example of The New York Times

Perrine tells us about a little-known role she had at The New York Times Marketing, that of "Program Manager". Its main objective: to put in place operational mechanisms to ensure the success of marketing strategies...
byPerrine Pavageau
registration registration
  • Decisions

2023, the year of the registration wall: how publishers can succeed in their registration strategy

How can you better convert visitors into paying subscribers? Registration is an essential middle step
byMadeleine White
A Practical Guide to Product Strategy Execution A Practical Guide to Product Strategy Execution
  • Decisions

Ask the experts: what are the most valuable engagement metrics to measure in a subscription model?

We asked industry experts about how to connect engagement to revenue and which KPIs publishers should track in a reader revenue model
byMadeleine White
brand publishing brand publishing
  • Decisions

What is Brand Publishing: brands taking a page out of publishers’ books

Increasingly more brands are turning to publishing - but why? What's in it for brands? How can you reap the same benefits?
byMadeleine White
Infobae newsletter Infobae newsletter
  • Inspirations

Argentina’s biggest publisher bets on newsletters, and the characteristics that make it a success

With a portfolio of 40 newsletters and registration strategy, Infobae can now build closer relationships with their readers
byAgustina Heb
  • Operations

Migrating 1.2 million articles to Arc XP: a look behind-the-scenes as l’Express changes CMS

How did L'Express switch CMS tools without a trace?
byMarion Wyss
  • Inspirations

4 things to learn from Süddeutsche Zeitung’s digital transformation

Different offerings for different readers, multiple revenue pillars and other lessons from Süddeutsche Zeitung's digital subscription model.
byLennart Schneider
  • Operations

The Conversion Funnel Benchmark Report: compare your performance to 85 digital publishing brands

How do your paywall KPIs compare to others in the market? Where in the funnel do you need to optimize performance? Poool's benchmark report reveals all.
byMadeleine White

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