4 things to learn from Babbel’s e-learning subscription success
Humans and machines should work hand-in-hand, personalization is good but individualization is better, and other lessons to learn from Babbel's subscription
5 projects of a PMO at NYT – The Interaction Model
My first project as Program Manager was to review the campaign execution processes to integrate the work of the media team. This was called the "Interaction model". A new term, which has become part of everyday language.
Paywalled content: Rethink Your Premium Icons
It seems like a good idea to have an icon on paywalled content – but what if we've been doing it wrong? Some publishers have started flipping the logic
Integrating a Program Management function into the marketing team: the example of The New York Times
Perrine tells us about a little-known role she had at The New York Times Marketing, that of "Program Manager". Its main objective: to put in place operational mechanisms to ensure the success of marketing strategies...
2023, the year of the registration wall: how publishers can succeed in their registration strategy
How can you better convert visitors into paying subscribers? Registration is an essential middle step
Ask the experts: what are the most valuable engagement metrics to measure in a subscription model?
We asked industry experts about how to connect engagement to revenue and which KPIs publishers should track in a reader revenue model
What is Brand Publishing: brands taking a page out of publishers’ books
Increasingly more brands are turning to publishing - but why? What's in it for brands? How can you reap the same benefits?
Argentina’s biggest publisher bets on newsletters, and the characteristics that make it a success
With a portfolio of 40 newsletters and registration strategy, Infobae can now build closer relationships with their readers
Migrating 1.2 million articles to Arc XP: a look behind-the-scenes as l’Express changes CMS
How did L'Express switch CMS tools without a trace?
4 things to learn from Süddeutsche Zeitung’s digital transformation
Different offerings for different readers, multiple revenue pillars and other lessons from Süddeutsche Zeitung's digital subscription model.