The concept of Engagement Economics: connecting engagement to commercial outcomes
How can you put engagement into increasing ARPU throughout the funnel towards recurring, premium subscribers?
Guides
Guides to help you overcome a challenge, achieve a goal or simply impress your boss by better engaging, converting and retaining your audience.
154 posts
5 simple hacks for publishers to increase paywall conversion rates from Poool’s CEO, Maxime Moné
Increase conversion rates in no time with these 5 simple hacks, effective for all types of paywalls
Benchmarking Digital Subscriptions: An improved framework based on subscriptions per 1,000 visits
Markus Schöburl presents how digital reach and number of visits can be combined to better benchmark the success of digital publishers' subscription mode
Digital transformation means managerial transformation
Digital transformation is a multifaceted and constantly changing phenomenon that must cover all areas and people in an organization. Pepe shares how.
Ask the experts: how can you make newsletters valuable in a reader revenue model?
Newsletter best practices from industry experts to ensure your newsletter supports your reader revenue strategy
7 lessons for publishers from 7 different subscription businesses
Learn from other subscription businesses to increase engagement, conversion and retention
Publishers: 10 ways to combat subscription churn
Retention is at least as important (if not more) than acquisition - so how do you increase subscriber retention rate?
Micropayments are an invitation, not a cautionary tale
The methods we use to charge for news are far more plastic than we realize.
How to reduce the risks of launching a subscription strategy
How can you launch a subscription strategy without putting your traffic, SEO, advertising revenue and your reader's view at risk?
Why people don’t pay for news: findings from a study and lessons for publishers
Price, access to free content, commitment & technical issues were the 4 qualitative reasons why people don't pay for news