Guide: Increase frequency of visits to better convert users into subscribers
Frequency of visits directly impacts revenues, so here's our guide to increasing this metric, with benchmark examples.
Guides
Guides to help you overcome a challenge, achieve a goal or simply impress your boss by better engaging, converting and retaining your audience.
136 posts
1 subscriber or 48,000 page views? The question that should be on every journalist’s mind and why metrics matter
Metrics matter when it comes to subscription models, and Neiman Lab outlines two that should be at the forefront of every journalist's mind.
Why retention is more important than acquisition
Retention costs less than acquisition and brings in more revenue... it's a no brainer!
Subscription Conversions: Finding the balance between frustration and engagement
Too much frustration and a user leaves your site to find content elsewhere. Leave too much content open and you may well increase engagement but this won’t increase your revenues. So where to start in finding your perfect balance?
Is there an optimal article length? Our data on the relationship between word count and engagement
Chartbeat sought to find out how Average Engaged Time changes as word count increases and how editorial teams can use this data to optimize their content.
Bypassing paywalls: The need-to-know for digital publishers
How can you avoid users bypassing your paywall? Is bypassing really as bad as it appears? And what else do digital publishers need to consider?
Free or Premium? The decision-making process for your articles in a freemium strategy.
The process for choosing whether an article should be free or blocked by a paywall in a premium subscription strategy
Brand Marketing vs Brand Publishing: what’s the difference?
Brand publishing is the new marking, but what's actually the difference? Which is the best strategy for your site?
How to build a subscription product from 0, with Quested Consulting
The reverse-pyramid, product-building steps to take, as recommended by expert consultant, Alastair Lewis
How to reduce paywall frustration
Conversion is all about balancing frustration & engagement - here's 6 strategies to help you find this balance.