Guides | Page 13 of 14

Operations

Is there an optimal article length? Our data on the relationship between word count and engagement

Chartbeat sought to find out how Average Engaged Time changes as word count increases and how editorial teams can use this data to optimize their content.

byChartbeat

Decisions

Bypassing paywalls: The need-to-know for digital publishers

How can you avoid users bypassing your paywall? Is bypassing really as bad as it appears? And what else do digital publishers need to consider?

byMadeleine White

Operations

Free or Premium? The decision-making process for your articles in a freemium strategy.

The process for choosing whether an article should be free or blocked by a paywall in a premium subscription strategy

byMadeleine White

Decisions

Brand Marketing vs Brand Publishing: what’s the difference?

Brand publishing is the new marking, but what's actually the difference? Which is the best strategy for your site?

byMarion Wyss

Decisions

How to build a subscription product from 0, with Quested Consulting

The reverse-pyramid, product-building steps to take, as recommended by expert consultant, Alastair Lewis

byMadeleine White

Operations

How to reduce paywall frustration

Conversion is all about balancing frustration & engagement - here's 6 strategies to help you find this balance.

byMadeleine White

Operations

How to optimize subscription conversion rates on mobile

Whilst there's more traffic on mobile, there's significantly less conversions. Why is this? And how can you increase conversion rates on mobile?

byMadeleine White

Operations

6 ways to optimize your paywall conversion rates

6 concrete strategies to put in place to better convert users into subscribers

byMadeleine White

Operations

The Essential Engagement KPIs for Optimizing Conversion Rates

Why engagement is important, the essential KPIs for tracking it, and how to turn this measurement into actions that will optimize conversion rates.

byMadeleine White

Inspirations

How publishers are using A/B testing to optimize conversion rates

3 examples of A/B testing - what you can test, what you should define before a test and what can you learn from these examples to apply to your own tests?

byMadeleine White