Case Studies

Case studies from digital publishing brands around the world to help you better engage, convert and retain your audiences in a reader revenue model.

166 posts

Learning from Membership models: Daily Maverick’s superpower database

Daily Maverick's unique idea to build a huge internal database of contactable ‘Insiders’ covering every industry and discipline possible.

Jeune Afrique's dynamic paywall and subscription offers page adapts to user engagement & location, significantly increasing conversion rates.

This article was co-authored by Alexander Held, Senior Data Scientist, and Angelika Zajac, qualitative researcher in the audience…

Journalist, Writer, Consultant and Professor specialized in Digital Media, Ismael Nafria Mitjans has published multiple books diving into…

Maddyness is the go-to magazine for entrepreneurs and innovators. Founded in France and now with a UK edition,…

Written by Christophe Cluzel and Catherine Léger from Radio-Canada. Christophe, Radio-Canada’s Senior Director of Marketing Strategies, guides the…

How we launched our article-gifting feature for digital subscribers, with successful cross-functional collaboration throughout the process.

76% of consumers say they’re more likely to subscribe if a free trial is offered. Over the past…