Audience, engagement and community at The Globe and Mail
Live Q&As with journalists, call-outs and reader-led content - how The Globe and Mail is developing a loyal community
Case Studies
Case studies from digital publishing brands around the world to help you better engage, convert and retain your audiences in a reader revenue model.
173 posts
Contextual paywalls on ELLE.fr increase conversion rates by 20%
How adapting the paywall to a reader's context with Poool has enabled the women's magazine ELLE to boost conversion rates.
Le Parisien launches on-site onboarding journey for new subscribers
Le Parisien has built a new on-site onboarding journey with with Poool, leading subscribers through 4 steps to optimize for retention
Testing and optimizing our subscription offers page at Le Monde
Le Monde's team share how, after 8 months of A/B testing & several iterations, they've launched a new subscriptions offers page & conversion funnel.
Gifting articles at Les Echos-Le Parisien
Based on a robust technical architecture, designed to ensure security, scalability, & a seamless user experience, we share how article gifting works at Le Parisien.
North Stars for publishers and the example of Financial Times
Deep dive into the development of Financial Times' North Star metric and latest Metrics That Matter framework
Inside The Kyiv Independent’s membership model
With 70% of revenue coming directly from reader support after just 3 years of existence, The Kyiv Independent's membership model is an inspiring one!
Inside the FT’s AI-Powered Story Finding
This article is co-written by Katie Koschland and Liz Lohn. AI is a divisive topic. Whatever your take is — from…
5 case studies on navigating sustained newsroom transformation
From building a B2B product & attracting a younger, female audience to launching a Swiftie newsletter, 5 European publishers share their work.
How to build habits: seven lessons for publishers from Freeletics
Ellie Hughes of Freeletics shares how they use habit-building strategies to increase engagement and retention.