How to build habits: eight lessons for publishers from Freeletics
Ellie Hughes of Freeletics shares how they use habit-building strategies to increase engagement and retention.
Case Studies
Case studies from digital publishing brands around the world to help you better engage, convert and retain your audiences in a reader revenue model.
166 posts
Kathimerini Launch Greece’s First Digital Subscription Model
Discover how Kathimerini redefined reader engagement and revenue in Greece by introducing an innovative digital subscription model with a metered paywall.
How the Toronto Star gets new subscribers onto newsletters to engage and retain
The tests that are now the second biggest driver for all newsletter signups at the Star.
Defining subscription pricing at Le Monde
Finding the right price for a subscription product requires a two-pronged approach: understanding the criteria that make it…
Going further with interactive engagement: introducing the debating feature
Regular commenting below articles has always been a frequently-used engagement feature on DER SPIEGEL. In fact, Product Manager…
Please don’t leave me! Strategies to retain subscribers after a promotional offer
L'Équipe shares successful retention strategies for their special Paris Olympics reduced subscription offer.
How AI helped a local newsroom in Argentina boost its reach, innovation and sustainability
A resource with lessons learned from the Argentinian Todo Jujuy for other local media looking to utilize AI in the newsroom.
Testing, hard paywalls and editorial buy-in: Foreign Policy’s take on the free vs premium question
We chat to Corinne Osnos, VP Subscriptions at FP on the decision-making behind their paywall model and how editorial plays a role in this.
The 10 commandments of subscriber acquisition and digital reader revenue models
From identifying user needs and adapting formats, to finding the right price and retention, digital publishing professionals shared their tips on audience acquisition and monetization.
Subscriber (re)engagement strategies from L’Équipe and Les Echos-Le Parisien
L'Équipe and Les Echos-Le Parisien share retention and re-subscription strategies in 4 steps at The Audiencers' Festival Paris 2024.