Case Studies

Case studies from digital publishing brands around the world to help you better engage, convert and retain your audiences in a reader revenue model.

166 posts

Innovating with AI, the impressive work of Aftonbladet

When it comes to innovating with AI in the newsroom, Schibsted, a media group based in Oslo, shows…

“Our products are better when informed by the people who use them“ The Audiencers' Festival at The New…

Donika Lilova, Head of Paid Content and Deputy Chief Subscription, shares how they're testing their paywall to increase subscriber growth

Romain Lhote, CMO of L'Équipe, spoke at The Audiencers' Festival about their retention strategy whilst increasing their subscription offer price.

Reader-led journalism, live Q&As, polls... how British publishers are developing subscriber engagement through community

The context Educating subscribers about their entitlements is critical for successful onboarding. One effective method is to send…

For our second event in London, The Audiencers’ Festival on June 21st dived into the digital reader revenue…

100 days. During this time, you have to convince new users that your subscription is worthwhile for them.…

Discover how Hearst US revolutionized customer engagement with a groundbreaking 75-variable subscriber scoring system.

Thomas Schultz-Homberg, CEO of Kölner Stadt-Anzeiger Medien group, shares how AI helps their editorial and business strategies