Case Studies

Case studies from digital publishing brands around the world to help you better engage, convert and retain your audiences in a reader revenue model.

177 posts

Meta’s news ban on Canada – a chance to strengthen Radio-Canada

Written by Christophe Cluzel and Catherine Léger from Radio-Canada. Christophe, Radio-Canada’s Senior Director of Marketing Strategies, guides the…

How we launched our article-gifting feature for digital subscribers, with successful cross-functional collaboration throughout the process.

76% of consumers say they’re more likely to subscribe if a free trial is offered. Over the past…

When it comes to innovating with AI in the newsroom, Schibsted, a media group based in Oslo, shows…

“Our products are better when informed by the people who use them“ The Audiencers' Festival at The New…

Donika Lilova, Head of Paid Content and Deputy Chief Subscription, shares how they're testing their paywall to increase subscriber growth

Romain Lhote, CMO of L'Équipe, spoke at The Audiencers' Festival about their retention strategy whilst increasing their subscription offer price.

Reader-led journalism, live Q&As, polls... how British publishers are developing subscriber engagement through community

The context Educating subscribers about their entitlements is critical for successful onboarding. One effective method is to send…

For our second event in London, The Audiencers’ Festival on June 21st dived into the digital reader revenue…