Benchmark: how 3 successful British publishers are onboarding subscribers
How are The Times, The Economist and The Telegraph driving customer value through a successful subscriber onboarding journey?
Inspirations
Def. Content to inspire. Think benchmarks, use cases, deep dives into successful strategies and even simple screenshots to save you time and bring together the best in the business.
142 posts
Integrating a Program Management function into the marketing team: the example of The New York Times
Perrine tells us about a little-known role she had at The New York Times Marketing, that of "Program Manager". Its main objective: to put in place operational mechanisms to ensure the success of marketing strategies...
In conversation with 6AM City: tech stack, audience strategy and unit economics
Scaling a single newsletter business is hard enough. Delivering a sustainable local news model to 25 US cities and laying the foundations for another 50 takes the challenge to another level. The story of 6AM City's success
Argentina’s biggest publisher bets on newsletters, and the characteristics that make it a success
With a portfolio of 40 newsletters and registration strategy, Infobae can now build closer relationships with their readers
4 things to learn from Süddeutsche Zeitung’s digital transformation
Different offerings for different readers, multiple revenue pillars and other lessons from Süddeutsche Zeitung's digital subscription model.
7 lessons for publishers from 7 different subscription businesses
Learn from other subscription businesses to increase engagement, conversion and retention
Value proposition examples from successful publishers
Better define your value proposition after being inspired by these successful publishers
From community to reader revenue: lessons to learn from The Independent and Reach PLC
Mark Zohar shares how community builds a valuable stepping stone between un-engaged users and subscribers.
Constantly evolving product offerings with A/B testing at Netflix
Lessons from how the highest-earning media service provider continuously evolves their offerings and quality of experience through A/B testing
Le Monde in English, 6 months later
In this exclusive interview, Arnaud Aubron, Le Monde’s Head of Development and lead of Le Monde in English, tells us about how and why they took on this project, the progress made so far and how the publisher has managed to run a whole ‘second daily newspaper’ in another language.