Subscriber retention: what can digital publishers learn from the audio & video streaming industry?
After starting her career at Molotov and Deezer, Lisa Boucher is now Head of Digital Marketing & Business…
Inspirations
Def. Content to inspire. Think benchmarks, use cases, deep dives into successful strategies and even simple screenshots to save you time and bring together the best in the business.
155 posts
The Audiencers’ Festival in Paris according to Marion: the ‘best ofs’ from our event
With 222 digital publishing professionals joining us for the day, and too many takeaways to fit into a single article, our very first festival in Paris didn't disappoint
100k downloads later — 8 things I learnt from launching FT Edit
Here are my human-first learnings of launching FT Edit, the Financial Times' app offering 8 in-depth articles a day.
Publishers: how to maximize reader engagement on mobile apps
From customization and live feeds to onboarding and saving content for later, here are 6 publisher engagement techniques for apps
Benchmarking digital publisher’s paywall and subscription on app
Given that traffic on mobiles is significantly higher than on desktop (78.2% according to research), apps play an…
Hyper-local news, via WhatsApp… The success of Pamplonews in Spain
Shifting from passive news consumption to an interactive and personalized experience is what this publication, exclusively on WhatsApp, is all about
Let’s deep dive into The GIST, a newsletter with over 650,000 subscribers
A newsletter-centric model, tailored insights, personalization & strong branding has helped The Gist gain over 650,000 newsletter subscribers
4 lessons from Fortune’s subscription model
Chief Customer Officer Selma Stern shares her thoughts on the subscription business at Fortune Media
Unlocking Customer Lifetime Value: The Power of Personalized Subscriber Onboarding at The Washington Post
Higher engagement, retention rates, and an enhanced customer lifetime value (CLV)... how The Washington Post is onboarding their subscribers
The CEO of beehiiv on audience engagement and scaling newsletter readership
What should you look for in a newsletter platform? How should you price a newsletter? And what about the key metrics to track?