Leveraging new audiences with The Guardian’s 12for12 campaign
Craig Law, Product Marketing Manager at The Guardian, spoke at ACE's Subscriptions Seminar this November about the British…
Inspirations
Def. Content to inspire. Think benchmarks, use cases, deep dives into successful strategies and even simple screenshots to save you time and bring together the best in the business.
150 posts
Keep calm, carry on, and launch a registration wall
Finding the best paywall strategy for your titles is no mean feat. At Alternatives Economiques, we've worked towards a model similar to that of the New York Times: based on account creation and a metered paywall. Here's how.
Black Friday paywall benchmarking
It's that time of year again! In the run-up to Christmas, Black Friday sales are the perfect opportunity to convince readers to convert into subscribers thanks to tempting discount offers.
Le Monde launches new mobile app feature to combat news avoidance & information fatigue
According to the latest Reuters Digital News Report, 36% of people worldwide choose to avoid news. From a business perspective, this represents a significant number of readers who may never subscribe to any news title or are at risk of unsubscribing soon. For the French newspaper Le Monde, this matter is taken seriously...
The Washington Post’s attention to detail: 12 things you can learn from their strategy
Nearly 150 years after it first launched as a news publication, The Washington Post is one of the…
Subscriber retention: what can digital publishers learn from the audio & video streaming industry?
After starting her career at Molotov and Deezer, Lisa Boucher is now Head of Digital Marketing & Business…
The Audiencers’ Festival in Paris according to Marion: the ‘best ofs’ from our event
With 222 digital publishing professionals joining us for the day, and too many takeaways to fit into a single article, our very first festival in Paris didn't disappoint
100k downloads later — 8 things I learnt from launching FT Edit
Here are my human-first learnings of launching FT Edit, the Financial Times' app offering 8 in-depth articles a day.
Publishers: how to maximize reader engagement on mobile apps
From customization and live feeds to onboarding and saving content for later, here are 6 publisher engagement techniques for apps
Benchmarking digital publisher’s paywall and subscription on app
Given that traffic on mobiles is significantly higher than on desktop (78.2% according to research), apps play an…