According to the latest Reuters Digital News Report, 36% of people worldwide choose to avoid news. In France, the Jean Jaurès Foundation found that in 2023, 53% of people suffer from information fatigue. From a business perspective, this represents a significant number of readers who may never subscribe to any news title or are at risk of unsubscribing soon. For the French newspaper Le Monde, this matter is taken seriously. This is why their team launched "Découvrir" ("Discover" in English), a new tab in their mobile app that showcases mainly positive and feel-good stories. We met Quentin Leredde, Product & Audience Director, who led this project.
Hi Quentin! We’re thrilled to meet you. To start, could you tell us a little about your role at Le Monde and how the teams are organized ?
Sure! I joined Le Monde two years ago, and my official job title is “Product & Audience Director”. When I first came on board, my main mission was to implement a multidisciplinary product organization from scratch. We set up five teams, which we refer to as the “feature teams”. Each of them focuses on a core subject:
- Website lemonde.fr
- Mobile apps
- Subscription strategy
- Home-built CMS Sirius