Madeleine is Co-founder and Editor-in-chief of The Audiencers and Head of International at Poool. Having worked with a variety of publishers from across the globe, Madeleine's developed a deep understanding of reader revenue, engagement and conversion strategies.
This French print and digital news publisher has developed a unique engagement strategy involving newsletter inscriptions and registration walls to boost ARPU and de-anonymize audiences.
Too much frustration and a user leaves your site to find content elsewhere. Leave too much content open and you may well increase engagement but this won’t increase your revenues. So…
Looking deeper at Welcome to the Jungle’s brand publishing model through Guillermo Carreras-Candi, Head of Strategy, a great example of how to do this strategy right.