Madeleine is Co-founder and Editor-in-chief of The Audiencers and Head of International at Poool. Having worked with a variety of publishers from across the globe, Madeleine's developed a deep understanding of reader revenue, engagement and conversion strategies.
A summary of this report that shares valuable insights into how readers are consuming content (particularly on mobile) and how publishers are responding to their needs
You're reading The Audiencers' newsletter #3, sent out on November 23rd, 2022. To receive future newsletters straight to your inbox every two weeks, sign up here.
Make the front page…
You're reading The Audiencers' newsletter #2, sent out on November 9th, 2022. To receive future newsletters straight to your inbox every two weeks, sign up here.
Alexa, play 'With a…
You're reading The Audiencers' newsletter #1, sent out on October 26th, 2022. To receive future newsletters straight to your inbox every two weeks, sign up here.
And there goes the…
Tracking and optimizing both premium content visibility and paywall visibility rate will help move users through the funnel towards subscribing in the future.
Making small improvements on each step of the funnel will have a cumulatively greater impact on conversion rates than solely tracking and optimizing the performance of the paywall alone. Let’s…