How can you launch a subscription strategy without putting your traffic, SEO, advertising revenue and your reader’s view at risk?
Madeleine White
Price, access to free content, commitment & technical issues were the 4 qualitative reasons why people don’t pay for news
You're reading The Audiencers' newsletter #2, sent out on November 9th, 2022. To receive future newsletters straight to your inbox every two weeks, sign up here.
Alexa, play 'With a little help from my friends'
With the current economic difficulties faced by populations across the world, many publishers feel like they're 'fighting' against each other…
You're reading The Audiencers' newsletter #1, sent out on October 26th, 2022. To receive future newsletters straight to your inbox every two weeks, sign up here.
And there goes the first newsletter!
2 weeks ago, we were finally able to share our project with you - The Audiencers, here to support digital publishers & brand…
We speak to a digital marketing expert on how they successfully launched a media to support their brand.
Tracking and optimizing both premium content visibility and paywall visibility rate will help move users through the funnel towards subscribing in the future.
Making small improvements on each step of the funnel will have a cumulatively greater impact on conversion rates than solely tracking and optimizing the performance of the paywall alone. Let’s dive in Poool’s exclusive framework.
The attention recession, lack of trust in news, the challenges in building products & diversification – what did the experts have to say at WAN-IFRA?
This French print and digital news publisher has developed a unique engagement strategy involving newsletter inscriptions and registration walls to boost ARPU and de-anonymize audiences.
Too much frustration and a user leaves your site to find content elsewhere. Leave too much content open and you may well increase engagement but this won’t increase your revenues. So where to start in finding your perfect balance?