Operations Why recirculation should be one of your KPIs and how to increase it, with takeaways from The Independent The real-time metric that leads to higher engagement, loyalty and propensity to subscribe - all of which directly correlate with revenue byMadeleine White
Decisions User needs 2.0: a plug-and-play model to be more valuable to audiences Dmitry Shishkin is back with an updated version of the user needs model to bring newsrooms closer to its audiences and deliver value byKhalil A. Cassimally
Decisions The concept of Engagement Economics: connecting engagement to commercial outcomes How can you put engagement into increasing ARPU throughout the funnel towards recurring, premium subscribers? byLaura Graham
Operations 5 simple hacks for publishers to increase paywall conversion rates from Poool’s CEO, Maxime Moné Increase conversion rates in no time with these 5 simple hacks, effective for all types of paywalls byMaxime Moné
Decisions Benchmarking Digital Subscriptions: An improved framework based on subscriptions per 1,000 visits Markus Schöburl presents how digital reach and number of visits can be combined to better benchmark the success of digital publishers' subscription mode byMarkus Schöberl
Decisions Digital transformation means managerial transformation Digital transformation is a multifaceted and constantly changing phenomenon that must cover all areas and people in an organization. Pepe shares how. byPepe Cerezo
Decisions Ask the experts: how can you make newsletters valuable in a reader revenue model? Newsletter best practices from industry experts to ensure your newsletter supports your reader revenue strategy byMadeleine White
Inspirations 7 lessons for publishers from 7 different subscription businesses Learn from other subscription businesses to increase engagement, conversion and retention byLennart Schneider
Operations Publishers: 10 ways to combat subscription churn Retention is at least as important (if not more) than acquisition - so how do you increase subscriber retention rate? byJean-Michel De Marchi
Operations Micropayments are an invitation, not a cautionary tale The methods we use to charge for news are far more plastic than we realize. byMark Stenberg