It’s all Greek to me: the art of translating between editorial and commercial, the example of Hearst UK
The Audiencers' Festival in London in October 2023 did not disappoint! With 145 digital publishing professionals the afternoon…
Operations
Def. Supporting you in the everyday jobs and processes required for a successful digital strategy. We hope that these articles give you answers so that you leave knowing exactly what to do to solve your current challenges, impress your boss and achieve your business goals.
116 posts
4 learnings about subscription A/B testing from ZEIT ONLINE
A/B testing is essential to being successful in the subscription business. Whether Spotify, Netflix, Disney or The New…
Wordle and beyond: How games are impacting publisher newsletters
The playful evolution of media: Bridging games, newsletters and engagement Emerging at the crossroads of leisure and information,…
Keep calm, carry on, and launch a registration wall
Finding the best paywall strategy for your titles is no mean feat. At Alternatives Economiques, we've worked towards a model similar to that of the New York Times: based on account creation and a metered paywall. Here's how.
Audience innovation at the ABC: Navigating uncharted paths to engage audiences
Cultivating and deepening the ABC’s relationship with new audiences
How DN leveraged gamification to attract a younger audience, and got almost 35,000 new registered users
“Maybe young readers won’t subscribe now, but by building engagement we’re starting to develop the lifetime value of…
How to make newsletters valuable in a reader revenue model – The Telegraph & The Edinburgh Guardian
Peter Houston interviews Maire, Head of Newsletters at The Telegraph & Michael, founder of The Edinburgh Guardian at The Audiencers' Festival 2023
How we measure audience engagement at DER SPIEGEL
By focusing on delivering a meaningful and relevant experience to our readers, DER SPIEGEL has built a loyal…
Lock-in effects: How to make your subscription irreplaceable
9 types of lock-in effects with real world examples to better retain your subscribers
Playing the social media game: how publishers can learn and benefit from social
Insights from Press Gazette's future of media technology conference