Les Coops de l’information “Pay What You Can” Campaign
4.2% increase in subscribers and higher average price for the first 3 months of subscription thanks to a "Pay what you can" campaign
Why the best subscription businesses don’t try to sell on day 1: episode 3
Figma, Miro, Calm, New York Times... they all have something in common. They focus on one goal at a time, and don't sell on day 1
Spektrum’s evolution of audience segmentation and testing
How to get started with segmentation like Spektrum, who shared these recommendations at Audiencers' Festival Hamburg
The essential subscription: how Mediahuis is bundling beyond journalism
How Mediahuis is bundling hiking apps, e-books and masterclasses alongside its journalism, from Group B2C Strategy Director
How The Kyiv Independent is growing membership through relationship-building
The Kyiv Independent treats their audience as a community rather than a series of transactions, and is reaping in the benefits
Winning the young ones: how NTM grew its under-25 subscriber base by 500%
Lessons from Sweden’s second-largest local news publisher on building a subscription to acquire young audiences.
Behind The Guardian’s record-breaking US End of Year campaign
We discover the strategy behind The Guardian's 2025 marketing campaign that led to $3.1 million in donations
Minor tweaks make all the difference: lessons on breaking the subscription plateau from Forum Communications
Blocking archived content, fixing payment failure... small changes have a big impact when you're a mature subscription business
100 subscription business, 15 industries, 1 moodboard: episode 1
After subscribing to 100 businesses, Max shares trends, best practices and lessons on how to engage, convert & retain
Profitable by 2026: the business logic behind Le Monde in English
The Director of Diversification at Le Monde shares how far Le Monde in English has come and why it's not as simple as 'just' translating.