Why 1.4 million people pay The Guardian for something they could read for free
Emilie Harkin, SVP of Growth at The Guardian, broke down what actually motivates readers to give money to a publication with no paywall.
Case Studies
Case studies from digital publishing brands around the world to help you better engage, convert and retain your audiences in a reader revenue model.
175 posts
Information fatigue: why Les Echos are betting on « La Sélection » rather than unlimited access
Faced with French readers' information fatigue, Les Echos answer with La Sélection: a €9.90 a month offer that bets on editorial curation rather than unlimited access.
Project Syndicate’s registration strategy: refreshing the value proposition to engage and convert
how transitioning from an aggressive friction model to an open, communication-first strategy revitalized user engagement and subscription conversion.
The Washington Post tests flexible access models, addressing the gap between willingness to pay and willingness to commit
WP's shift towards a broader monetisation strategy centered on flexible access, shifting the way value is captured
Inside Le Monde in English: Four Years in and already profitable
Why an English version of Le Monde? Why now? And how? Director of Diversification Arnaud Aubron explains at Audiencers' Festival London
Broadsheet’s path from reader to subscriber: The registration flywheel in action
At Broadsheet, implementing a registration wall served as the cornerstone for a highly resilient digital subscription model.
Knowing the value of our users: Ringier combines revenue from readers and advertising to calculate holistic Customer Lifetime Value
For the first time, Ringier has the hard data to prove that investing heavily in deep, direct user relationships is entirely worth the effort.
Sun Club at One: what The Sun learned from a year of freemium
What lessons have the team behind The Sun Club taken away a year after launching their subscription model?
Steal this strategy: examples of publishers building relationships with readers (and how to replicate them)
Case studies to build lasting relationships with readers: what's working, lessons to take away and articles to dive in deeper.
Fewer articles, more value: Le Nouvel Obs’ transformation to reconnect with its readers
Rather than chasing more content and more clicks, Le Nouvel Obs chose fewer articles, stronger editorial choices, and a renewed focus on reader value