The hourglass technique: how to write for your paywall
Forget the inverted pyramid - the hourglass is your new best friend to successfully writing for paywalled content
Operations
Def. Supporting you in the everyday jobs and processes required for a successful digital strategy. We hope that these articles give you answers so that you leave knowing exactly what to do to solve your current challenges, impress your boss and achieve your business goals.
111 posts
WAN-IFRA World News Media Congress 2022: 4 key takeaways
The attention recession, lack of trust in news, the challenges in building products & diversification - what did the experts have to say at WAN-IFRA?
Guide: Increase frequency of visits to better convert users into subscribers
Frequency of visits directly impacts revenues, so here's our guide to increasing this metric, with benchmark examples.
Subscription Conversions: Finding the balance between frustration and engagement
Too much frustration and a user leaves your site to find content elsewhere. Leave too much content open and you may well increase engagement but this won’t increase your revenues. So where to start in finding your perfect balance?
Is there an optimal article length? Our data on the relationship between word count and engagement
Chartbeat sought to find out how Average Engaged Time changes as word count increases and how editorial teams can use this data to optimize their content.
Free or Premium? The decision-making process for your articles in a freemium strategy.
The process for choosing whether an article should be free or blocked by a paywall in a premium subscription strategy
How to reduce paywall frustration
Conversion is all about balancing frustration & engagement - here's 6 strategies to help you find this balance.
How to optimize subscription conversion rates on mobile
Whilst there's more traffic on mobile, there's significantly less conversions. Why is this? And how can you increase conversion rates on mobile?
6 ways to optimize your paywall conversion rates
6 concrete strategies to put in place to better convert users into subscribers
The Essential Engagement KPIs for Optimizing Conversion Rates
Why engagement is important, the essential KPIs for tracking it, and how to turn this measurement into actions that will optimize conversion rates.